HBO Max Is Offering Huge Discounts

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Days after it announced it would be paring original content, HBO Max is back in the door with more news from parent Warner Bros. Discovery: A huge deal for new and returning HBO Max customers who can get service for a year at 40% off.

Are You Streaming Too Much? What the Discovery+/HBO Max Mashup Means

That means newbies (or returnees) can get a year of HBO Max for $104.99 (ad-free and regularly $149.99) or $69.99 (with ads and regularly $99.99) if they sign up and pay for one year. HBO Max notes that’s for the first year only. After that, the subscription price locks into whatever HBO Max costs when the subscriber’s year ends.

Sign-ups for the limited-time discount price continue through Oct. 30. One way to sign up is through HBOMax.com or through service providers including Amazon Prime and Apple.

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The move comes on the heels of the newly merged Warner Bros. Discovery announcing programming cutbacks on HBO Max and Discovery+. More than 37 programs have been culled, 20 of them originals, including Little Ellen, The Not-Too-Late with Elmo, Aquaman: King of Atlantis, My Mom, Your Dad and 12 Dates of Christmas. Six Warner Bros. movies were also removed from the platform, including Mrs. Fletcher and Vinyl.

Variety reported the culling of shows on HBO Max might be Warner Bros. Discovery’s strategy of eliminating films and series that are underperforming. Execs at Warner Bros. Discovery said it’s all part of the plan to combine HBO Max and Discovery+ next summer into a new streaming service. The name of the new streaming service and its pricing structure have not been announced.

Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.