The Trade Desk Stock Plunges on Soft Revenue, Weak Outlook
The Trade Desk stock is plunging Thursday after the advertising platform missed fourth-quarter revenue expectations and issued weak first-quarter guidance.
The Trade Desk (TTD) stock is tanking Thursday after the advertising platform beat on earnings but came up short of revenue expectations for its fourth quarter and issued a weaker-than-expected top-line forecast for its first quarter.
In the three months ending December 31, The Trade Desk's revenue increased 22.3% year over year to $741 million. Earnings per share (EPS) rose 43.9% from the year-ago period to 59 cents.
"The Trade Desk once again outpaced nearly every segment of digital advertising in 2024," said CEO Jeff Green in a statement, citing annual revenue growth of 26% to $2.4 billion as well as "a record $12 billion of spend on our platform." Green also said The Trade Desk "achieved significant profitability and cash flow."
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The CEO did say The Trade Desk is "disappointed that we fell short of our own expectations in the fourth quarter."
Results were mixed compared with analysts' expectations. Wall Street was anticipating revenue of $758.9 million and earnings of 57 cents per share, according to Barron's.
The Trade Desk forecast revenue of at least $575 million for its first quarter, which also fell short of analysts' expectations of $582.1 million.
The Trade Desk also announced that its board of directors approved an additional $564 million in share repurchases under its current program, bringing the total authorized amount to $1 billion.
Stock buybacks are another way for corporations to boost value for shareholders.
Is The Trade Desk stock a buy, sell or hold?
The Trade Desk has had strong run over the trailing 12 months, nearly tripling the S&P 500's gain with a total return of 65.4% vs 22.2% for the index. And Wall Street is still bullish on the tech stock.
According to S&P Global Market Intelligence, the average analyst target price for TTD stock is $123.09, representing implied upside of more than 46% to current levels. And the consensus recommendation is a Buy.
Analysts will reassess and may revise their ratings and price targets following the disappointing quarter. Indeed, financial services firm Wedbush has already updated its view on the communications services stock.
Analyst Scott Devitt reiterated his Outperform rating (equivalent to a Buy) but lowered his price target to $120 from $145 yesterday.
"The Trade Desk reported disappointing results and guided 1Q below expectations," Devitt wrote in a note on Wednesday, acknowledging the reaction in the after-hours trading market.
"We do not believe that the company's long-term opportunity is impaired based on results and guidance," Devitt said, "and our thesis remains intact."
Related Content
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
Nasdaq Drops 172 Points on MSFT AI Spend: Stock Market TodayMicrosoft, Meta Platforms and a mid-cap energy stock have a lot to say about the state of the AI revolution today.
-
Don't Overpay the IRS: 6 Tax Mistakes That Could Be Raising Your BillTax Tips Is your income tax bill bigger than expected? Here's how you should prepare for next year.
-
Flashback Finance: The Cost of Retiring the Year You Were BornJust like groceries, gas and home prices, the cost of retiring is subject to inflation. Here is a look at what it cost to retire in the year you were born.
-
Nasdaq Drops 172 Points on MSFT AI Spend: Stock Market TodayMicrosoft, Meta Platforms and a mid-cap energy stock have a lot to say about the state of the AI revolution today.
-
Your Guide to Financial Stability as a Military Spouse, Courtesy of a Financial PlannerThese practical resources and benefits can help military spouses with managing a budget, tax and retirement planning, as well as supporting their own career
-
3 Steps to Keep Your Digital Data Safe, Courtesy of a Financial PlannerAs data breaches and cyberattacks increase, it's vital to maintain good data hygiene and reduce your personal information footprint. Find out how.
-
Here's Why You Can Afford to Ignore College Sticker PricesCollege tuition fees can seem prohibitive, but don't let advertised prices stop you from applying. Instead, focus on net costs after grants and scholarships.
-
S&P 500 Tops 7,000, Fed Pauses Rate Cuts: Stock Market TodayInvestors, traders and speculators will probably have to wait until after Jerome Powell steps down for the next Fed rate cut.
-
Today's Senior Living Communities Are Not Your Grandma's 'Old Folks' Home': An Expert Guide to Shopping for the Right FitSenior living facilities have improved and are as diverse as the people who inhabit them. Now, they're more than just a place to go — they're a place to grow.
-
3 Common Misconceptions About Working With a Financial PlannerThink financial planners are only for the wealthy and that AI can replace human advice? Nope. Even people with moderate wealth need professional advice.
-
Should You Consider Investing in the Quantum Computing Sector? This Investment Adviser Has Some SuggestionsInvestors interested in quantum computing could consider ETFs focused on cloud services enabling small businesses to use big technology.