Wedbush: Apple (AAPL) iPhone 12 ‘Supercycle Reality Meeting Hype’

AAPL stock has up to 46% additional upside, says Wedbush's Ives, as ‘Cook & Co. have the stage set for a supercycle 5G product release.’

Apple's iPhone 12
(Image credit: Getty Images)

Apple's (AAPL (opens in new tab), $133.72) stock price was up modestly today on the back of an analyst note from Wedbush's Dan Ives saying that supply chain checks for iPhone 12 units "have now exceeded even our 'bull case scenario' for units in FY21."

"Based on our recent Asia checks we believe the supply chain is anticipating low to mid 90 million iPhone unit builds … a roughly 35% increase from our original and Street forecasts," says Ives, who covers AAPL stock for Wedbush.

Compare that to the firm's expectations for iPhone 12 unit sales over time. Three months ago, Wedbush expected 65 million to 70 million unit builds for the December quarter; it raised its outlook to 75 million units in late October; and in mid-December, it set a "stretch goal" in the mid-80 million range.

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Momentum for Apple's foray into 5G technology is building for the March quarter, too. "Builds for total iPhones ticked up again another 5% over the last week and are now in the 60 million to 70 million range," Ives says.

Wall Street broadly sees AAPL selling 217 million iPhones in the company's fiscal 2021, but Wedbush's bull case is "north of 240 million units (250 million could be in the cards – an eye popping figure)" that would easily surpass the 231 million units the company sold in its fiscal 2015.

"We have not seen a launch uptrend such as this in a number of years for Apple and the only iPhone trajectory similar would be the iPhone 6 in 2014 based on our analysis."

Driving strength is China, which Ives calls a "linchpin to Apple's 5G supercycle." The country is providing "considerable strength" in sales, and trends appear to be positive heading into 2021.

AAPL stock set a new closing high of $136.69 per share on Dec. 28 and continues to trade close to that level amid continued optimism over this iPhone cycle. Wedbush's Ives maintained his Outperform rating (equivalent of Buy) and a $160 price target – a 17% gain from Wednesday's closing price. However, he sees a bull-case price target of $200, or 46% potential upside, for Apple's shares.

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Kyle Woodley
Senior Investing Editor,

Kyle is senior investing editor for As a writer and columnist, he also specializes in exchange-traded funds. He joined Kiplinger in September 2017 after spending six years at, where he managed the editorial staff. His work has appeared in several outlets, including U.S. News & World Report and MSN Money, he has appeared as a guest on Fox Business Network and Money Radio, and he has been quoted in MarketWatch, Vice and Univision, among other outlets. He is a proud graduate of The Ohio State University, where he earned a BA in journalism.