Time to Book Some Travel Stocks
Many travel companies will revive and even thrive, so take advantage of some exceptional bargains.
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Newsletter sign up Newsletter

With people staying home for safety, the travel sector has been devastated by the COVID pandemic. As of late November, Americans could not vacation in European Union countries, Japan or Canada even if they wanted to. The Centers for Disease Control and Prevention issued a seven-month no-sail order for cruise lines; hotels are operating at less than half-occupancy; and American Airlines, the world’s largest air carrier, reported that third-quarter revenues were down 73% compared with the same period in 2019.
Most travel stocks have been devastated, too, despite a surge when promising test results were reported for three COVID vaccines. Of course, other businesses have been hurt badly by the pandemic as well, but in many of those cases, investors are looking over the horizon toward recovery, and shares have risen smartly for the year—even in retail. Gap (symbol GPS (opens in new tab)), for example, suffered a 20% decline in revenues over the three quarters ending October 31 compared with the same period in 2019, and a profit of $535 million during that 2019 time frame became a loss of $899 million. Yet the stock has returned 22.8% for 2020. (Stocks I like are in bold; prices and returns are through December 4.)
The market seems to be saying that travel is not coming back anytime soon. But that is too pessimistic. If you believe, as I do, that many travel companies will revive and even thrive, then you should take advantage of some exceptional bargains.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Pent-up demand. By the end of 2021, vaccine use, at least in the U.S., should be widespread, and the danger of infection low. Some practices developed during the pandemic will be slow to change, if they ever do. I expect we’ll continue to shop more on the internet, and many of us will never return to an office for work. But we will be eager to return to live sports events and concerts, gamble at casinos, and dine in restaurants. And travel. In fact, traveling may benefit from pent-up demand. Instead of taking one vacation a year, Americans may indulge in two. If you haven’t seen your customers face-to-face in ages, you’ll want to travel more often to cement business connections.
Before investing in a travel stock these days, you should look at the balance sheet and determine whether the company has enough cash to ride out the storm. Consider Alaska Air Group (ALK (opens in new tab), $53), the nation’s fifth-largest airline, with a strong presence on the West Coast. At the end of September, the most recent reporting period, Alaska had $3.7 billion in cash and short-term investments, and debt coming due over the next 12 months of $1.4 billion. The firm says it was burning cash at a rate of $4 million a day in the third quarter, when revenues were down 71% from a year earlier. Alaska Air, then, has easily enough cash to survive even if this dire state of affairs continues for two years.
I have never been a fan of airline stocks in general. The sector is too capital-intensive, and air service is a commodity, with brands competing almost exclusively on price. But Alaska Air is a standout. It has excellent, innovative management and a cost structure that’s lower than established airlines. Plus, the stock is trading at about half of its 2017 high. In 2019, the company earned $6.19 a share. If it could get back to that level, then, based on its current stock price, the stock is cheap.
Hotel stocks come in two varieties: real estate investment trusts, which own the real estate, and operating companies with famous brand names, which manage the properties. The 17 publicly traded lodging REITs have been clobbered. Shares in Braemar Hotels and Resorts (BHR (opens in new tab)), of Dallas, and Service Properties Trust (SVC (opens in new tab)), of Newton, Mass., for example, are down by about half since the pandemic began. REITs are yield plays, and many dividends have been cut or eliminated.
Stronger REITs, however, appear attractive—and with good reason. They have enough cash to grow by snatching up properties at low prices from smaller and weaker owners. The biggest lodging REIT is Host Hotels & Resorts (HST (opens in new tab), $16), which owns nearly 80 hotels and partners with brands such as Ritz-Carlton and Westin. Revenues in the third quarter of 2020 were just $198 million, compared with $1.3 billion a year earlier, with overall occupancy of a mere 17%. But, with $2.4 billion in cash and no debt maturing before 2023, Host is in good shape.
Host’s strength is no secret, and shares are down less than 15% for 2020. A riskier play whose shares have fallen more is Pebblebrook Hotel Trust (PEB (opens in new tab), $20), with a market cap of $2.6 billion and a portfolio of 53 hotels, only 39 of which are open. Still, monthly cash burn is just $15 million, and it has $570 million in liquidity on the books with “no meaningful debt maturities,” says the firm, until November 2022.
Hotel operating companies offer no screaming bargains. If, like me, you have always wanted to own Marriott International (MAR (opens in new tab), $136), the largest in the sector with 5,700 hotels, my advice is to wait for another big dip.
A riskier bet. Before the pandemic, I was drawn to Carnival (CCL (opens in new tab), $23), a cruise behemoth with more than 100 ships. But COVID-19 quickly shut Carnival down, and shares lost three-fourths of their value in two months. Although vaccine progress led to a rebound, shares still trade nearly 70% below their 2018 high. Pre-COVID, the cruise business was white-hot, but, even if the pandemic comes to an end within a year, many vacationers will continue to view ships as seafaring petri dishes. Carnival must keep its ships in working order even if they aren’t carrying passengers—one reason the company is burning cash at a rate of $650 million a month. Meanwhile, Carnival is obligated to reduce its debt load by $2.6 billion over the next five quarters. It may be a tight squeeze, but the cruise line probably has enough cash to hold out another year.
Some of the best bets in travel are companies that don’t own boats, planes or hotels, but instead make money online through commissions and ad sales. TripAdvisor (TRIP (opens in new tab), $31), billing itself as the “world’s largest travel site,” owns dozens of other websites in 28 languages, from SeatGuru.com (opens in new tab) to HolidayLettings.co.uk (opens in new tab). In the third quarter, revenues were down 65% from the same period in 2019, but the balance sheet looks solid, with $446 million in cash, a large untapped borrowing facility, and the sale in July of $500 million in five-year notes. The stock price fell by about half from January to May, bounced back with the vaccine, but is still more than three-fourths below its all-time high.
Booking Holdings (BKNG (opens in new tab), $2,125) has a market value of $87 billion—more than the four largest U.S. airlines combined. It owns not only Booking.com but also OpenTable (opens in new tab), Priceline (opens in new tab), Kayak (opens in new tab) and Rentalcars.com (opens in new tab), among others. Revenues fell 48% in the quarter ending September 30, compared with the previous year, but Booking still made a profit. Don’t forget Trip.com Group (TCOM (opens in new tab), $35), a similar firm based in China and a longtime favorite of mine.
I haven’t found a worthwhile fund in the sector. Fidelity Select Leisure (FDLSX (opens in new tab)) has performed well, but the top three stocks in the portfolio, representing about half of assets, are restaurant chains. Stay away from U.S. Global Jets (JETS (opens in new tab)), an exchange-traded fund that owns airlines. Invesco Dynamic Leisure and Entertainment (PEJ (opens in new tab)) is heavy on TV, movies, music and food. The best way to play the revival in travel is through a careful examination of individual stocks.
-
-
In Retirement Planning, What’s Your Retirement Personality?
There are many ways to think about retirement planning, and your personality can influence yours. If your personality and plan match, you have a greater chance of retirement success.
By Samuel V. Gaeta, CFP® • Published
-
Inflation’s Toll: Cuts to Retirement Savings and Health Care
Many consumers struggling to make ends meet amid inflation are reducing retirement planning and health care, both of which can have disastrous results later in life. A professional could help.
By Kristi Martin Rodriguez • Published
-
5 Big Tech Stocks That Are Bargains Now
tech stocks Few corners of Wall Street have been spared from this year's selloff, creating a buying opportunity in some of the most sought-after tech stocks.
By James K. Glassman • Published
-
How to Invest for a Recession
investing During a recession, dividends are especially important because they give you a cushion even if the stock price falls.
By James K. Glassman • Published
-
How to Choose a Mutual Fund
mutual funds Investors wanting to build a portfolio will have no shortage of mutual funds at their disposal. And that's one of the biggest problems in choosing just one or two.
By Coryanne Hicks • Published
-
7 Common Investing Myths, Debunked
investing The "conventional wisdom" is sometimes anything but. Financial experts dissect seven frequently touted lines of bad advice.
By Coryanne Hicks • Published
-
10 Stocks to Buy When They're Down
stocks When the market drops sharply, it creates an opportunity to buy quality stocks at a bargain.
By James K. Glassman • Published
-
How Many Stocks Should You Have in Your Portfolio?
stocks It’s been a volatile year for equities. One of the best ways for investors to smooth the ride is with a diverse selection of stocks and stock funds. But diversification can have its own perils.
By James K. Glassman • Published
-
PODCAST: This Couple Tackles Love and Money as a Team
Getting Married Fyooz Financial, the husband and wife team of Dan and Natalie Slagle, have carved out a niche advising other couples with the money questions that come with pairing up. Also, where is this troubled stock market headed?
By David Muhlbaum • Published
-
An Urgent Need for Cybersecurity Stocks
stocks Many cybersecurity stocks are still unprofitable, but what they're selling is an absolute necessity going forward.
By James K. Glassman • Published