Starbucks Stock Pops Despite Revenue Miss: What to Know
Starbucks stock is higher Wednesday after the coffee chain reported fiscal Q3 earnings. Here's what you need to know.
Starbucks (SBUX) stock is trading higher Wednesday after the world's largest coffee chain reported mixed earnings results for its fiscal third quarter and reiterated its full-year outlook.
In the quarter ended June 30, Starbucks said its revenue decreased 0.6% year–over-year to $9.1 billion, pressured by a 3% decline in global comparable-store sales. Its earnings per share (EPS) were down 6.1% from the year-ago period to 93 cents.
"Our efficiency efforts, which are tracking ahead of expectations, partially offset investments associated with the cautious consumer environment," Starbucks Chief Financial Officer Rachel Ruggeri said in a statement. "Collectively, our disciplined approach enables us to preserve both balance sheet strength and flexibility, positioning us to successfully navigate through the current macroeconomic environment."
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Starbucks' top-line results fell short of the $9.2 billion in revenue Wall Street was expecting, while earnings came in higher than the 93 cents per share analysts' forecast, according to CNBC.
On its conference call, Starbucks reiterated the full-year outlook it provided in the second quarter, which calls for revenue to grow in the low single-digit percentage and earnings-per-share growth in a range of flat to low single-digit percentage.
While William Blair analyst Sharon Zackfia believes fiscal 2024 guidance is meetable, the company's third-quarter results "did little to increase visibility on how quickly revenue and profit growth will reignite." The analyst adds that it's likely that fiscal year 2025 financials will "fall below the company's algorithmic growth target of 5%-plus comparisons yielding 15%-plus EPS growth, in our opinion."
Is Starbucks stock a buy, sell or hold?
Starbucks has struggled on the price charts this year, down more than 18%. And Wall Street is on the sidelines when it comes to consumer discretionary stock.
According to S&P Global Market Intelligence, the average analyst target price for SBUX stock is $87.18, representing an upside of more than 10% to current levels. Despite the upside potential, the consensus recommendation is a Buy, but with very low conviction.
William Blair's Zackfia has a Market Perform (equivalent of a Hold) rating on the large-cap stock. The analyst reiterated her rating after earnings, calling "conviction in our out-year estimate shaky."
Related Content
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
Shoppers Hit the Brakes on EVs After Tax Credits ExpireThe Letter Electric cars are here to stay, but they'll have to compete harder to get shoppers interested without the federal tax credit.
-
Your Expert Four-Step Guide to True Financial FreedomYes, you can achieve financial independence, even if it seems elusive. While it may not be an easy journey, these are the steps to get things rolling.
-
Your Four-Step Guide to True Financial Freedom, From a Financial PlannerYes, you can achieve financial independence, even if it seems elusive. While it may not be an easy journey, these are the steps to get things rolling.
-
The Private Annuity Sale: A Smart Way to Reduce Your Estate TaxesIn a private annuity sale, you transfer a highly appreciated asset to an irrevocable trust in exchange for a lifetime annuity.
-
I'm a Real Estate Investing Pro: This High-Performance Investment Vehicle Can Move Your Wealth Up a GearLeave online real estate investing to the beginners. Accredited investors who want real growth need the wealth-building potential of Delaware statutory trusts.
-
These Eight Tips From a Retirement Expert Can Help to Make Your Money Last Through RetirementAre you worried you will outlive your money? Considering these eight tips could go a long way toward ensuring your retirement money lasts as long as you do.
-
I'm an Investment Adviser: This Is the Retirement Phase Nobody Talks AboutWhat you do in the five years before retirement and the first 10 afterward can establish how comfortable you'll be for the rest of your life.
-
Gen X Turns 60: It's Time to Remix Your Retirement PlaylistIf you want a worry-free retirement, you can't keep playing the same old song. You need to freshen up your financial strategies, as well as your music.
-
I'm a Financial Adviser: Here's How a Three-Part Retirement 'Crash Plan' Can Prepare You for Market TurbulenceHaving a plan ready to go when markets get wild — covering how you'll handle income, rebalancing and taxes — can be the ultimate retirement secret weapon.
-
Investors Buy the Nasdaq's Big Dip: Stock Market TodayStocks are up and down again to end an up-and-down week ahead of big earnings announcements and the eventual return of regular economic data flow.