What Is a Single-Stock ETF?
New single-stock ETFs come with plenty of risk and work best for traders with very short time horizons.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
The exchange-traded fund (ETF) industry is nothing if not innovative. And if you've got a strong appetite for risk and a very short outlook, a host of new ETFs will allow you to make outsize bets, up or down, on some of the market's most meme-worthy stocks.
Single-stock ETFs use derivatives to give you a leveraged or inverse position in stocks such as Apple (AAPL), Coinbase (COIN), Nvidia (NVDA), PayPal (PYPL), Tesla (TSLA) – even Nike (NKE) and Pfizer (PFE). A leveraged bet means your returns will be amplified beyond the underlying stock's performance; an inverse bet generally means you're expecting the underlying share price to fall.
For example, the TSLA Bear Daily ETF (TSLQ, $38) from AXS Investments, an inverse ETF, will gain 5% on a day when Tesla shares drop 5%; Direxion Daily TSLA Bull 1.5X Shares (TSLL, $26) would deliver a 7.5% loss that day (or a 7.5% gain on a day Tesla stock is up 5%).
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Many of the new funds come with pricey expense ratios. Single-stock offerings from AXS and GraniteShares have a 1.15% expense ratio; Direxion has rolled out single-stock ETFs that charge 0.97%.
ETF analyst Aniket Ullal, of investment research firm CFRA, counts 16 single-stock ETFs so far, with collective assets of about $116 million. "You're going to see a proliferation of these products, but only a handful will be successful," he predicts.
Keep an Eye on the Calendar
The key to remember is that these funds are rebalanced daily, and they work best for traders with a similar time horizon.
"These are very clearly tools for day traders – and I mean literally a day," says Dave Nadig, a financial futurist with investment research firm VettaFi.
With these ETFs, the arithmetic of compounding simply doesn't work for someone expecting to earn the indicated daily return over a longer period, especially in a volatile or choppy market. In that scenario, for example, it would not be unusual to see a stock price finish flat after bouncing around over the course of a month or more while the ETF tracking the stock finishes down sharply over the period.
"I scratch my head and ask why any individual investor would need something like this, when realistically there's a high probability they could lose a lot of money," says Eric Diton, president of The Wealth Alliance, an investment advisory firm. "There's enough octane in the stock market as is."
Approval of the new securities from regulators at the Securities and Exchange Commission in July came with reservations and caveats. "I have expressed concern about leveraged and inverse ETFs before," said commissioner Caroline Crenshaw. "I worry that these single-stock ETFs pose yet another, perhaps greater, risk for investors and the markets."
The concept behind these securities isn't entirely new. Leveraged and inverse ETFs that track stock indexes have been around for years, as have single-stock ETFs in Europe.
For the narrow segment of high-conviction traders who monitor their portfolios daily and want to risk concentrated bets – let's say you believe an upcoming earnings report could be explosive for a particular stock, for instance – the ETFs provide convenience and even some downside protection. For example, traders using margin loans to effect the same kind of leverage risk losing more than the cost of their investment if the market moves against them.
"With single-stock ETFs, you cannot lose more than you invest," says AXS CEO Greg Bassuk.
"My view is that these ETFs have a place in the market," says CFRA's Ullal. "But they need to be accompanied by a lot of investor education, a lot of disclosure and, hopefully, some responsible marketing on the part of the issuers."
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Anne Kates Smith brings Wall Street to Main Street, with decades of experience covering investments and personal finance for real people trying to navigate fast-changing markets, preserve financial security or plan for the future. She oversees the magazine's investing coverage, authors Kiplinger’s biannual stock-market outlooks and writes the "Your Mind and Your Money" column, a take on behavioral finance and how investors can get out of their own way. Smith began her journalism career as a writer and columnist for USA Today. Prior to joining Kiplinger, she was a senior editor at U.S. News & World Report and a contributing columnist for TheStreet. Smith is a graduate of St. John's College in Annapolis, Md., the third-oldest college in America.
-
Dow Adds 1,206 Points to Top 50,000: Stock Market TodayThe S&P 500 and Nasdaq also had strong finishes to a volatile week, with beaten-down tech stocks outperforming.
-
Ask the Tax Editor: Federal Income Tax DeductionsAsk the Editor In this week's Ask the Editor Q&A, Joy Taylor answers questions on federal income tax deductions
-
States With No-Fault Car Insurance Laws (and How No-Fault Car Insurance Works)A breakdown of the confusing rules around no-fault car insurance in every state where it exists.
-
Dow Adds 1,206 Points to Top 50,000: Stock Market TodayThe S&P 500 and Nasdaq also had strong finishes to a volatile week, with beaten-down tech stocks outperforming.
-
Dow Leads in Mixed Session on Amgen Earnings: Stock Market TodayThe rest of Wall Street struggled as Advanced Micro Devices earnings caused a chip-stock sell-off.
-
Nasdaq Slides 1.4% on Big Tech Questions: Stock Market TodayPalantir Technologies proves at least one publicly traded company can spend a lot of money on AI and make a lot of money on AI.
-
Fed Vibes Lift Stocks, Dow Up 515 Points: Stock Market TodayIncoming economic data, including the January jobs report, has been delayed again by another federal government shutdown.
-
Stocks Close Down as Gold, Silver Spiral: Stock Market TodayA "long-overdue correction" temporarily halted a massive rally in gold and silver, while the Dow took a hit from negative reactions to blue-chip earnings.
-
S&P 500 Tops 7,000, Fed Pauses Rate Cuts: Stock Market TodayInvestors, traders and speculators will probably have to wait until after Jerome Powell steps down for the next Fed rate cut.
-
S&P 500 Hits New High Before Big Tech Earnings, Fed: Stock Market TodayThe tech-heavy Nasdaq also shone in Tuesday's session, while UnitedHealth dragged on the blue-chip Dow Jones Industrial Average.
-
Dow Rises 313 Points to Begin a Big Week: Stock Market TodayThe S&P 500 is within 50 points of crossing 7,000 for the first time, and Papa Dow is lurking just below its own new all-time high.