Yogi Berra Quotes Investors Can Live By
Baseball legend Yogi Berra was wise, in his own muddled way, about more than just sports. His words hold truth in life – and in investing. Here are three lessons any investor can glean from famous Yogi Berra quotes.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
Yankee great and Hall of Fame catcher Yogi Berra may be the most quotable athlete ever. The malapropisms attributed to him are legendary and, when viewed through a particular lens, are more useful than at first glance. While not likely to threaten Warren Buffett’s ‘oracle’ status, if Yogi hadn’t chosen baseball, he might have become a Hall of Fame financial planner.
Here are three financial planning tips based on wise words from Mr. Berra.
'If you don’t know where you’re going, you might end up someplace else.'
In financial terms: Start with a plan.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
A comprehensive written financial plan is one of the most underappreciated tools for investor success. Unfortunately, many people ignore this critical effort, in part because it can be very time consuming, detail-oriented and tedious. However, it’s also the blueprint for a person’s entire financial “house” and, done well, provides the firm foundation on which all else rests.
An investor’s personal headlines are at the heart of a financial plan, which is an invaluable tool for helping investors through unsettled times. The plan focuses on the unique goals and considerations that the investor said were most important to them. Portfolios or strategies should change over time, but those alterations should be in response to changes in an investor’s headlines — the birth of a child or pending retirement, for example — rather than the headlines in the news.
Having a well-thought-out financial plan is often the behavioral anchor that investors need to contend with the uncertainty and doubt that investing entails.
'Ninety percent of the game is half mental.'
In financial terms: Realize that investing is often emotional.
In theory, investors make rational decisions, but that theory often fails in practice. Emotions can play a significant role in investment decision-making.
The process of investing is a mental game, often punctuated by unexpected events — some good, others bad — when our very human fight-or-flight reflex seems overwhelming. This is when the temptation to do something different can be strongest.
What can an investor do to improve their odds for investment success?
- First, mentally prepare for losses as well as gains. Investing is an activity that requires the bearing of risk for the hope of a return on the investment. However, there are no guarantees that ensure success. While asset allocation and diversification are the two most effective risk-management tools at our disposal, they do not immunize the portfolio from all volatility or losses.
- Second, prepare for doubt. Something — at some point — in the future is going to make an investor question their investment strategy. Having a financial plan in-hand when this doubt arises frequently pays huge dividends. Often, it is easier to stay the course when things don’t work out as planned, than when things didn’t work out because you failed to plan.
- Lastly, embrace inactivity. Too often, staying the course is interpreted as “doing nothing.” This is a shame because it actually means something powerful: Have a plan and stick with it unless your situation — your personal headlines — changes. During emotionally charged markets, snap decisions often do not play out as well as intended, destroying wealth rather than creating or preserving it. Ignoring the media and market noise isn’t being ignorant, it’s being enlightened.
'When you come to a fork in the road, take it.'
In financial terms: Perseverance is the key to progress.
As mentioned above, investing is an emotionally challenging journey that forces us to contend with obstacles — both real and imagined — along the way. For some investors, these obstacles cause them to stay put, halting their progress. For others, these “forks in the road” require them to choose a path and continue forward, despite the certain knowledge that the path forward is filled with further uncertainty.
Take the current environment, for instance. With the U.S. stock market at or near all-time highs and bond yields very low, it seems like few investors are completely comfortable with the path ahead. Whether in bull or bear markets, for some investors it never seems to be the “right” time to invest. While most investors invest knowing that higher expected returns come from higher expected risk investments, too often they fail to complete the thought: While this risk-return relationship is reasonable, it is over the longer-term — not the short-term — where it is most (yet, not perfectly) reliable.
Preparation is the key to overcoming these obstacles. If you know that you’ve prepared a thoughtful financial plan that focused on your long-term objectives, and incorporated asset allocation and diversification to help temper risk, you should find it easier to persevere through whatever the market may throw at you in the short-term.
All information presented is compiled from sources believed to be reliable and current, but accuracy cannot be guaranteed. This information is distributed for education purposes, and it is not to be construed as an offer, solicitation, recommendation or endorsement of any particular security, product or service, nor should it be construed as tax or legal advice. Please click here to see our blog disclosure, which immediately follows the “Applicable Law and Venue” section.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Don Bennyhoff, CFA®, serves as the Chairman of the Investment Committee and Director of Investor Education at Liberty Wealth Advisors, a $1.7B RIA. An industry expert who spent over 22 years at The Vanguard Group, Don was a Founding Member of Vanguard’s Investment Strategy Group, and served as a Senior Investment Strategist.
-
Dow Adds 1,206 Points to Top 50,000: Stock Market TodayThe S&P 500 and Nasdaq also had strong finishes to a volatile week, with beaten-down tech stocks outperforming.
-
Ask the Tax Editor: Federal Income Tax DeductionsAsk the Editor In this week's Ask the Editor Q&A, Joy Taylor answers questions on federal income tax deductions
-
States With No-Fault Car Insurance Laws (and How No-Fault Car Insurance Works)A breakdown of the confusing rules around no-fault car insurance in every state where it exists.
-
For the 2% Club, the Guardrails Approach and the 4% Rule Do Not Work: Here's What Works InsteadFor retirees with a pension, traditional withdrawal rules could be too restrictive. You need a tailored income plan that is much more flexible and realistic.
-
Retiring Next Year? Now Is the Time to Start Designing What Your Retirement Will Look LikeThis is when you should be shifting your focus from growing your portfolio to designing an income and tax strategy that aligns your resources with your purpose.
-
I'm a Financial Planner: This Layered Approach for Your Retirement Money Can Help Lower Your StressTo be confident about retirement, consider building a safety net by dividing assets into distinct layers and establishing a regular review process. Here's how.
-
The 4 Estate Planning Documents Every High-Net-Worth Family Needs (Not Just a Will)The key to successful estate planning for HNW families isn't just drafting these four documents, but ensuring they're current and immediately accessible.
-
Love and Legacy: What Couples Rarely Talk About (But Should)Couples who talk openly about finances, including estate planning, are more likely to head into retirement joyfully. How can you get the conversation going?
-
How to Get the Fair Value for Your Shares When You Are in the Minority Vote on a Sale of Substantially All Corporate AssetsWhen a sale of substantially all corporate assets is approved by majority vote, shareholders on the losing side of the vote should understand their rights.
-
How to Add a Pet Trust to Your Estate Plan: Don't Leave Your Best Friend to ChanceAdding a pet trust to your estate plan can ensure your pets are properly looked after when you're no longer able to care for them. This is how to go about it.
-
Want to Avoid Leaving Chaos in Your Wake? Don't Leave Behind an Outdated Estate PlanAn outdated or incomplete estate plan could cause confusion for those handling your affairs at a difficult time. This guide highlights what to update and when.