Impact Investing Leads the New Frontiers of Investing

Investors who want to make a real difference in people’s lives are diving into a new type of investing: impact investing. You may have heard of ESG or socially responsible investing. Well, impact investing takes it one step further.

A woman reaches out her hand to help another to cross a stream.
(Image credit: Getty Images)

The events of the last year will not soon be forgotten: COVID-19, civil unrest and a very controversial presidential election all marked the past 12 months. Many people have had the time to take a step back to re-evaluate what truly matters to them. In reconnecting with their values, they may have found that they want to be investing to support a better future for our world.

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Will Lofland
Director and Head of Intermediary Distribution, GuideStone Funds

Will Lofland is director and head of intermediary distribution at GuideStone Funds based in Dallas, Texas. In addition, Will oversees GuideStone's shareholder advocacy strategy and represents the firm as a participant in the Interfaith Center on Corporate Responsibility.