Naughty or Nice: A Guide for Giving to Charity
Doing the most good with your donation starts with following your heart, and then doing your due diligence.


It is easy to slip into the holiday spirit when the beautiful sounds and sights of the season are upon us. Many people decide to do their annual giving at the end of the year. According to the National Philanthropic Trust, Americans gave $390 billion in 2016, up 4.2% from the year before.
It doesn't matter how you give — you can give your time, your money or your stock, for example — organizations will benefit from your generosity. But once you decide that you want to give, you have some other important decisions to make.
What cause is dear to your heart?
First off: Which charity is the right choice for you? For me, I have been a devoted supporter of the Parkinson Foundation of the National Capital Area. My dad was afflicted with the disease, and my family chose to support this organization because they help improve the quality of life for patients with Parkinson’s disease right in our community.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Consumers should reflect on the causes that are close to their hearts to help guide their decisions. To focus your thoughts, consider your priorities: personal, work and community. Personal could be to a larger cause, such as cancer research or helping veterans. For work, many companies ask employees to donate to places such as United Way or Make-A-Wish organizations. Finally, a community could be a neighborhood clean-up, fundraiser or a church fund.
To get ideas on causes to support, you can check out Charity Navigator, which provides tips for donors and top 10 lists of different kinds of charities. It also provides star ratings for different charities. That brings us to the next step in charitable giving: Vetting the charity.
Is the organization worthy of your donation?
Now that you found the cause you’d like to support, you need to ask questions before you open your checkbook. Consider the following questions as part of your vetting process:
Where does the money go? Request information regarding CEO compensation, overhead and programs. Take the time to review the material before you decide to contribute.
How has the charity been effective in a community? Look at its results. How many families did the charity feed, or how much money was raised over the past few years? Information should be available online.
What is the organization’s mission? This should not be difficult for a charitable organization to discuss. Reputable charities understand their mission and communicate the purpose of their fundraising efforts.
What are the charity’s goals for the year? How does it measure its programs’ successes? These are crucial questions for supporters in order to understand both the mission of the organization and the impact of their donation.
Can the people running the charity prove they are reputable? All charities need to be registered in the state in which they are operating. Consumers can contact their state’s attorney general’s office to find out a registration status. Charities also must fill out a 990 IRS form, which details expenses, compensation and other financial information.
Continue your research online. Besides Charity Navigator, here are two other helpful sites:
- GuideStar provides consumers the IRS form 990 of nonprofit organizations, as well as information on a nonprofit's mission, legitimacy, impact, reputation, finances and programs.
- The Better Business Bureau’s The BBB Wise Giving Alliance provides a national-level seal of approval with its Standards for Charity Accountability. There are 20 standards that a charity must satisfy. If some standards are not met, consumers will see that in the charity’s listing.
Vetted, now what do you do?
Now that you’ve chosen your charity and you’re ready to give, here are a few other considerations.
Get a receipt. Some people may want to donate during this festive time to receive tax benefits. Make sure to request a receipt for your donation in order to provide documentation of your gift.
Consider donating your time. Many people are penny-pinching due to the economy or other factors, such as saving up for a big investment. Pay it forward by donating time visiting residents in a nursing home, ringing the red kettle bell for the Salvation Army, serving meals at a homeless shelter or organizing a church event. Organizations are always looking for volunteers and are very appreciative.
Consider the gift of stocks. Instead of giving cash, folks can give appreciated stock, which may be a way to avoid long-term capital gains tax. Another option is transferring some of your own stock to a recipient. You would fill out forms with the company and decide if you want the gift in a brokerage account or dividend reinvestment plan of your own. This type of giving can save money on taxes and support worthy causes. For example, you may be able to use the gift as a tax credit.
My own favorite local resource
Giving locally is always appreciated, so it can be helpful to look for an organization that can connect you with helpful nonprofits in your community. For example, in my area the Catalogue for Philanthropy: Greater Washington is a wonderful, locally focused guide to giving and volunteering. It believes in the power of small nonprofits to spark big change. Its goal is to create visibility for its charities, fuel their growth with philanthropic dollars, and create a movement for social good in the region.
The organization highlights the best local charities, and their work, to show what is possible when caring citizens connect with worthy causes, acting together on behalf of the greater good. Visitors can find causes close to their family’s hearts, such as education, human services, nature and more.
Visit cfp-dc.org/nonprofits to learn more about the amazing organizations featured in the catalogue. You can search for volunteer opportunities and events, as well request information and support your favorite cause.
By performing your own due diligence, you can make your end-of-the-year donations without worry. And you can feel good knowing that your gift will go far to help others.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Marguerita M. Cheng is the Chief Executive Officer at Blue Ocean Global Wealth. She is a CFP® professional, a Chartered Retirement Planning Counselor℠ and a Retirement Income Certified Professional. She helps educate the public, policymakers and media about the benefits of competent, ethical financial planning.
-
New Trump Tax Bill: Five Changes Homeowners Need to Know Now
Tax Changes Trump’s new tax legislation is reshaping how tax breaks for homeowners work.
-
The Smart Way to Retire: 13 Habits to Steal From the Wealthy
Check out these practical strategies that anyone can adopt, not just the rich, and get closer to achieving your retirement dreams.
-
I'm a Financial Planning Pro: Do Your Family a Final Favor and Write Them a Love Letter
Specify your preferences in this personal document that shares your wishes on how you want to be remembered and celebrated. Your family will thank you for easing an emotional time.
-
The Future of Financial Advice Is Human: Gen Z Trusts Advisers, But AI Skills Matter
Graduates entering the workforce trust human advisers more than AI tools with their financial planning. But AI can still enhance the client/adviser relationship.
-
I'm a Wealth Adviser: If You're a DIY Investor, Don't Make These Five Mistakes
Even though you may feel confident because of easy access to investing information, you may be making mistakes that could compromise your long-term performance. Here's what you should know.
-
Building a Business That Lasts: The Critical Steps to Avoid Blunders
'Another Way' author David Whorton offers advice on how to build an 'evergreen' business that endures by avoiding common pitfalls that can lead to failure.
-
I'm a Financial Pro: Why You Shouldn't Put All Your Eggs in the Company Stock Basket
Limit exposure to your employer's stock, sell it periodically and maintain portfolio diversification to protect your wealth from unexpected events.
-
How Will the One Big Beautiful Bill Shape Your Legacy?
The One Big Beautiful Bill Act removes uncertainty over tax brackets and estate tax. Families should take time to review estate plans to take full advantage.
-
Should You Claim Social Security Early or Late? A Financial Adviser Weighs In
There isn't a wrong age to start claiming Social Security, but there are factors that everyone should consider to avoid leaving money on the table.
-
Three Things Financially Confident People Do, From a Pro Who Knows
If you have any worries about your retirement future, take back control with these three tips.