7 Steps to Help Find the Right Financial Professional

It isn’t easy to find a financial professional these days.

Oh, there are plenty of us out there — but it’s becoming increasingly difficult to find an individual or firm you know you can trust.

First, there’s the confusing collection of certifications I call “designation soup.” Then, there’s the current contentious debate over fiduciary vs. suitability standards. And to top it off, we have the “testimonial rule” in the Investment Advisers Act, which says Registered Investment Advisers can’t directly or indirectly distribute an advertisement that includes a client testimonial or a client’s endorsement. So, we can’t give out a list of references or publish an online review.

This all means it’s up to individuals to do some research if they want to find an experienced, knowledgeable and honest financial professional to handle their retirement planning.

Here are seven steps that can help put you on the right track:

1. Look for a planning firm that can provide comprehensive services.

Some firms specialize in one product or service. Look for a firm that can provide you with a holistic plan that offers a variety of services and financial vehicles from which to choose. Firms that offer comprehensive services, or who partner with qualified professionals to provide the services they may not be able to offer, can incorporate more aspects of your financial life into your overall strategy. Examples would be an investment firm with the appropriate professionals who can assist in insurance, estate or tax planning, allowing you to do more planning under one roof.

2. Make sure your philosophies align.

There are different types of financial professionals with many different specialties. Most focus on wealth accumulation — investing and growing your assets while you’re still working. When you’re near or in retirement, though, you’ll want to find an individual or firm that specializes in preservation and distribution. They should be experienced in protecting your assets and producing an income that will last your lifetime. They should understand tax-efficient strategies and how to hedge against inflation. And they should do legacy and estate planning, or work with someone, like an attorney, who does.

Some financial professionals also have subspecialties; they focus on the unique needs of widows, divorcees, small-business owners and others. To be sure that the person you’re working with understands your needs, you’ll have to ask the right questions. I suggest meeting with a few financial professionals or firms so you can find the right fit.

3. Work with a fiduciary.

The Department of Labor’s fiduciary rule, which requires financial professionals to look out for the best interests of their clients when working with qualified funds (money set aside for retirement on a pre-tax basis), began implementation on June 9, 2017. But consumers didn’t have to wait for that to be protected. They just had to limit their search to Registered Investment Advisers or CERTIFIED FINANCIAL PLANNERS (CFP), who have always been required by law uphold the fiduciary standard of care.

Why is this important? There are financial professionals who work under the suitability standard for non-retirement assets. They use a handful of factors — such as the investor’s age, risk tolerance and net worth — to make recommendations they think are suitable, but they aren’t required to work in the client’s best interest when making recommendations. That’s not to say that those financial professionals who are held to a suitability standard don’t look out for the interest of their clients, but those held to a fiduciary standard are legally obligated to do so.

If you don’t have a lot of assets, your hiring options may be limited; investment advisers held to a fiduciary standard of care sometimes have minimums and don’t take smaller accounts. But if you can get this conflict-free advice, you should.

4. Choose an independent adviser.

Some financial professionals contract with and operate under the umbrella of a larger firm that creates and sells financial products and services. Others are actual employees of those firms. Independent financial advisers, on the other hand, are not affiliated with any company, bank or other corporate entity, so they aren’t limited in the products they can offer.

No one provider has a lock on the best products in every category, so you want someone who represents a multitude of companies, who can put together the best financial plan possible and fund it with all the latest and greatest vehicles that are out there.

5. Education should be ongoing.

There are a lot of different designations and certifications for financial professionals. I really believe the CERTIFIED FINANCIAL PLANNER (CFP) designation to be the core designation in the business today. It has its own code of ethics, and the college-level coursework must be completed before you sit for the certification exam. In addition, CFP professionals must complete 30 credit hours of continuing education every two years, including two hours of ethics training.

You should know what it takes for a person to achieve the various letters that appear on his business card. Don’t be afraid to ask, or check it out on Google.

6. Look at experience and depth on the bench.

This is a tricky one. You want a financial professional who’s been around for a while, but maybe not too long. If you like a financial professional but they are close to retirement age, make sure they have a succession plan and that you are acquainted with others at the firm.

7. Do a little detective work.

There are a couple of quick checks you can do to be sure your financial professional is who and what he says he is. With BrokerCheck you can check to see if a financial professional or firm is registered to sell securities, offer investment advice or both. And you can get some information on employment history, licensing and regulatory actions, arbitrations and complaints.

You also can do a database search through the SEC. And, if it’s appropriate, check your state’s office of insurance regulation.

For backup, you might try the Better Business Bureau or just do a Google search. You may find the financial professional declared bankruptcy recently, or that they haven’t paid their taxes — and then you can decide if that’s really the person you want handling your life savings.

Once you’ve taken these steps, you can feel pretty good about making the correct choice. Then it’s all about personality, communication and your general comfort level when you meet.

The right financial professional should be able to help you get to and through retirement with fewer concerns and more assets. So take the time to find someone who rises to your expectations and meets all your needs.

Kim Franke-Folsted contributed to this article.