Do Not Expect the Stock Growth of Recent Years to Continue
What drove the incredible returns that stocks posted from the end of 2008 through September 2015? Nothing real.
"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, one by one." ― Charles Mackay, Extraordinary Popular Delusions and the Madness of Crowds
Since the end of 2008 through the third quarter of 2015, Standard & Poor's 500-stock index was up about 134%. Very impressive. Many will see this number and not inquire further. We see the number in the context of other numbers and wonder how in the world it did it. What drove the market up for six years? Was it earnings? Was it a great economy? Was it value?
Let's examine the economy, in terms of gross domestic product (GDP). According to the Federal Reserve, the GDP grew 26% since the beginning of 2009, an average of 3.36% annually. The stock market grew more than five times what the economy grew. Economic growth was hardly a catalyst for the market's performance.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Next let's look at earnings. We have heard great things about earnings for the past few years. The S&P 500's operating earnings grew 110% since 2008. However, that high jump is really just some balance sheet gymnastics; the starting point for that period of gains was when earnings were crushed due to the 2008 bear market. If you look at the index's performance from the previous market peak in June 2007 through September 2015, earnings are up only 13.85% total while the market is up 33.15%, almost 2.5 times the earnings growth. This gives a more realistic view of the long-term earnings growth. Earnings were up, but the market was up a lot more. Earnings weren't the catalyst.
Since earnings did grow, sales must have been up considerably, right? S&P data shows sales were up 9% total. Not annually, total—from the end of 2008 through the third quarter of 2015, there was only 9% sales growth. This meager sales figure gives further credence to the belief that much of the earnings over the past several years have been due to balance sheet and income statement manipulations rather than good old-fashioned business growth. Sales weren't the catalyst.
Was the market a great value in 2009? The cyclically adjusted price-earnings ratio, which is a measurement of value that was devised by Yale finance professor Robert Shiller as a way of normalizing earnings, hit a low of about 13.32. Also known as the Shiller P/E, its previous bottoms were in the single digits—for example, 6.64 in 1982, 5.57 in 1932 and 4.78 in 1921. Each bottom was less than half the 2009 low. So no, the 2009 low was no great bargain. And the Shiller P/E has doubled since 2009.
So what was the main catalyst of the market rally?
Our research shows that it was liquidity from the Fed. As the Fed pumped liquidity into the system, that liquidity found its way into stocks. The only number that comes close to having an impact on the value of stocks is the Fed's increasing its balance sheet by 128% since the beginning of 2009 (as shown in the chart below).
You can see just how much of an impact the Fed's buying binge had on the market. The chart below shows that when the Fed slowed its buying of assets, the market stalled, and when it started buying again, the market took off. Today the Fed has slowed its buying, and the market is going through some wild volatility.
(Some may retort, "But the markets made money for the past six years, so they did something right?!" To those people, I will point out that heroin dealers also make money, but it doesn't mean how they did it was right. The Fed has been acting more like a drug dealer for the past decade or more, and the markets have been its shady street corner. Investors are hooked on what the Fed is selling.)
What does this mean? Today's market is way out of whack with reality: sales growth, earnings growth and economic growth clearly do not track with the stock growth of recent years. Even with the latest correction, the market is still bloated. For it all to make sense, sales would need to catch up, showing that companies are focused on actually growing their businesses and creating better value, and the economy would need to suddenly accelerate. Otherwise, the market needs to become "real" again. This means stocks would have to fall back to where they belong, based on historical norms—to match the economic reality, that means the market could go 30% to 60% lower.
So what does an investor do? Realize that what we witnessed the past few years wasn't real, and do not expect it to continue. Carefully review your holdings and reduce risks. Eliminate the most overvalued holdings first. Don't forget to look at your mutual funds—they are made up of stocks and can be just as overvalued. Being in a mutual fund doesn't keep them from declining to normal levels.
Of course the Fed could step in and make an artificial market even more so. Could it come to the rescue again? Does it not see the damage they have already done to the markets? Does it not realize that pumping up its balance sheet only resulted in a meager increase in the economy and sales revenue, that its policy failed?
The Fed may very well be out of ammunition to prop up the economy and market. Those that are waiting for it to rescue the markets again could be sorely disappointed.
John Riley, registered Research Analyst and the Chief Investment Strategist at CIS, has been defending his clients from the surprises Wall Street misses since 1999.
Disclosure: Third party posts do not reflect the views of Cantella & Co Inc. or Cornerstone Investment Services, LLC. Any links to third party sites are believed to be reliable but have not been independently reviewed by Cantella & Co. Inc or Cornerstone Investment Services, LLC. Securities offered through Cantella & Co., Inc., Member FINRA/SIPC. Advisory Services offered through Cornerstone Investment Services, LLC's RIA. Please refer to my website for states in which I am registered.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

In 1999, John Riley established Cornerstone Investment Services to offer investors an alternative to Wall Street. He is unique among financial advisers for having passed the Series 86 and 87 exams to become a registered Research Analyst. Since breaking free of the crowd, John has been able to manage clients' money in a way that prepares them for the trends he sees in the markets and the surprises Wall Street misses.
-
It's Beginning to Look a Lot Like a Santa Rally: Stock Market TodayInvestors, traders and speculators are beginning to like the looks of a potential year-end rally.
-
The 2026 Retirement Catch-Up Curveball: What High Earners Over 50 Need to Know NowUnlock the secrets of the 2026 retirement catch-up provisions: A must-read for high earners aged 50 and above.
-
How Much a $100K Jumbo CD Earns YouYou might be surprised at how fast a jumbo CD helps you reach your goals.
-
A Financial Planner Takes a Deep Dive Into How Charitable Trusts Benefit You and Your Favorite CharitiesThese dual-purpose tools let affluent families combine philanthropic goals with advanced tax planning to generate income, reduce estate taxes and preserve wealth.
-
A 5-Step Plan for Parents of Children With Special Needs, From a Financial PlannerGuidance to help ensure your child's needs are supported now and in the future – while protecting your own financial well-being.
-
How Financial Advisers Can Best Help Widowed and Divorced WomenApproaching conversations with empathy and compassion is key to helping them find clarity and confidence and take control of their financial futures.
-
A Wealth Adviser Explains: 4 Times I'd Give the Green Light for a Roth Conversion (and 4 Times I'd Say It's a No-Go)Roth conversions should never be done on a whim — they're a product of careful timing and long-term tax considerations. So how can you tell whether to go ahead?
-
A 4-Step Anxiety-Reducing Retirement Road Map, From a Financial AdviserThis helpful process covers everything from assessing your current finances and risks to implementing and managing your personalized retirement income plan.
-
The $183,000 RMD Shock: Why Roth Conversions in Your 70s Can Be RiskyConverting retirement funds to a Roth is a smart strategy for many, but the older you are, the less time you have to recover the tax bite from the conversion.
-
A Financial Pro Breaks Retirement Planning Into 5 Manageable PiecesThis retirement plan focuses on five key areas — income generation, tax management, asset withdrawals, planning for big expenses and health care, and legacy.
-
4 Financial To-Dos to Finish 2025 Strong and Start 2026 on Solid GroundDon't overlook these important year-end check-ins. Missed opportunities and avoidable mistakes could end up costing you if you're not paying attention.