Why I Still Love Apple

The tech giant’s share prices have gotten pummeled lately, but its business still has staying power.

I have a bad case of technophobia. So when I needed a new cell phone recently, I really didn’t want to buy one online. I prefer to buy in-store, where a twentysomething salesperson can perform the technical magic required to get the new phone working and transfer the data from the old phone. But the line to see a salesperson at the store was so long that I decided to order a new iPhone X on the internet and give home setup a try.

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Kathy Kristof
Contributing Editor, Kiplinger's Personal Finance
Kristof, editor of SideHusl.com, is an award-winning financial journalist, who writes regularly for Kiplinger's Personal Finance and CBS MoneyWatch. She's the author of Investing 101, Taming the Tuition Tiger and Kathy Kristof's Complete Book of Dollars and Sense. But perhaps her biggest claim to fame is that she was once a Jeopardy question: Kathy Kristof replaced what famous personal finance columnist, who died in 1991? Answer: Sylvia Porter.