A horde of new ETF sponsors want your investment dollars, And they're eager to entice you with often ill-conceived and unnecessary products. And if the products don't catch on, their sponsors are quick to terminate them.
Investment firms view ETFs as a way to rake in money quickly without having to pay big salaries to analysts and experienced portfolio managers. If the ETFs attract enough money, "some of these smaller shops hope to get bought out," says Dustin Lewellyn, director of ETF products for Northern Trust.
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