The Appeal of Visa's IPO

The credit card giant isn't part of the current credit crisis -- and that's what makes its soon-to-be-offered stock attractive.

There certainly are high hopes resting on the initial public offering of credit card giant Visa Inc. The stock is expected to start trading March 19 or 20 under the proposed symbol V, at anywhere from $37 to $42 a share. With 406 million shares being offered, and an option for underwriters to peddle another 40.6 million, Visa could rake in $18.8 billion in what would be the biggest U.S. IPO ever.

If it goes as planned, such a mega-deal could kick start the stalled IPO market, which is running at the slowest pace since 2003, according to Thomson Financial.

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Anne Kates Smith
Executive Editor, Kiplinger's Personal Finance

Anne Kates Smith brings Wall Street to Main Street, with decades of experience covering investments and personal finance for real people trying to navigate fast-changing markets, preserve financial security or plan for the future. She oversees the magazine's investing coverage,  authors Kiplinger’s biannual stock-market outlooks and writes the "Your Mind and Your Money" column, a take on behavioral finance and how investors can get out of their own way. Smith began her journalism career as a writer and columnist for USA Today. Prior to joining Kiplinger, she was a senior editor at U.S. News & World Report and a contributing columnist for TheStreet. Smith is a graduate of St. John's College in Annapolis, Md., the third-oldest college in America.