Starbucks: Smell the Sandwiches
The coffee company's stock could bounce sharply either way following its earnings report after the market closes on Wednesday.

With earnings-reporting season in full swing, investors, as usual, are showing no mercy toward companies that disappoint.
No industry is safe -- witness the torpedoing of 3M, Aetna, Amazon.com and UPS, among others. Investors also torpedoed two restaurant stocks: sandwich and salad purveyor Panera Bread and Yum Brands, owner of KFC, Pizza Hut and Taco Bell. Their subpar earnings reports put the spotlight on Starbucks, which reports next Thursday.
Shareholders in the coffee-shop chain face two possible perils: Starbucks (symbol SBUX) could fail to reach the 17 cents per share that analysts, on average, expect the company to report for the June quarter (the third quarter of its fiscal year). Or the Seattle company could make less-than-enthusiastic pronouncements about some of its new ideas, such as serving warm food at breakfast and lunch. Since investors seem to be getting nervous about companies that depend on discretionary consumer spending -- and costly coffee falls into this category -- Starbucks needs to show the financial world that it has viable ideas for fueling growth beyond adding more stores and raising drink prices. Food seems to be a natural.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Earlier in July, Starbucks delivered news that suggested that it may be time for the stock to come off its caffeine high. On July 6, the company reported that same-store sales (revenues from restaurants that have been open at least a year) grew 6% in June. That sounds good, but analysts were hoping for 7%, so they interpreted this as a sort of profit warning. Between July 7 and July 14, Starbucks shares fell from $38 to $33.50, or 12%. Since then, the stock has treaded water. At $34, it's still up 13% for the year and toting a three-year average annualized return of 35%.
Now, none of the analysts who follow the company expect Starbucks' growth to start trending down dramatically. In fact, Citigroup's Glen Petraglia upgraded the stock from hold to buy on Thursday because, he said, the pullback in early July was an overreaction. But with Starbucks on record as saying it wants to generate earnings-per-share growth of 20% to 25% per year over the next three to five years and with the shares trading at 49 times the past 12 months' earnings, Starbucks is the type of stock that's apt to stumble if the company comes up even a little bit light on the numbers. That's not a sell warning, but a little caution to ingest with your daily latte.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Kosnett is the editor of Kiplinger Investing for Income and writes the "Cash in Hand" column for Kiplinger Personal Finance. He is an income-investing expert who covers bonds, real estate investment trusts, oil and gas income deals, dividend stocks and anything else that pays interest and dividends. He joined Kiplinger in 1981 after six years in newspapers, including the Baltimore Sun. He is a 1976 journalism graduate from the Medill School at Northwestern University and completed an executive program at the Carnegie-Mellon University business school in 1978.
-
Social Security Turns 90 — Five Important Things to Know
Social Security has become a cornerstone of the American retirement system and works to keep over 16 million retirees above the poverty line. Here are five key facts about the program as it turns 90.
-
Walmart to Pay $5.6 Million for Overcharging Shoppers
The retail giant's latest settlement highlights ongoing pricing accuracy issues and what consumers should know before their next shopping trip.
-
What Tariffs Mean for Your Sector Exposure
New, higher and changing tariffs will ripple through the economy and into share prices for many quarters to come.
-
How to Invest for a Fall Interest Rate Cut by the Fed
A lot can happen between now and then, but the probability the Fed cuts interest rates in September is back above 80%.
-
Stocks Are Up and Down on Fed Day: Stock Market Today
In another sign of changing times, JPMorgan has partnered with Coinbase to enable cryptocurrency purchases with credit cards.
-
Are Buffett and Berkshire About to Bail on Kraft Heinz Stock?
Warren Buffett and Berkshire Hathaway own a lot of Kraft Heinz stock, so what happens when they decide to sell KHC?
-
How the Stock Market Performed in the First 6 Months of Trump's Second Term
Six months after President Donald Trump's inauguration, take a look at how the stock market has performed.
-
If You'd Put $1,000 Into Berkshire Hathaway Stock 20 Years Ago, Here's What You'd Have Today
Berkshire Hathaway is a long-time market beater, but the easy money in BRK.B has already been made.
-
If You'd Put $1,000 Into Procter & Gamble Stock 20 Years Ago, Here's What You'd Have Today
Procter & Gamble stock is a dependable dividend grower, but a disappointing long-term holding.
-
My Three-Day Rule for Investing: And If it Applies Now
Stock Market I've seen a lot in my career. Here's what I see now in the stock market.