Marvel Entertainment: Super Hero Stock?

Super movie, super earnings, super prospects -- all good reasons investors should be tempted by this company and its high-flying shares. Watch out for the volatility, though.

The movie Iron Man tells the story of Tony Stark, a wealthy industrialist who is gravely wounded in an explosion, then kidnapped and held in captivity, where he creates a powerful armor. Eventually, Stark escapes, returns to the U.S. and begins a new life as superhero dedicated to fighting crime.

The history of Marvel Entertainment Group isn't all that different. It's the story of an old-line company that suffers in a comic book collectibles storm, then collapses into bankruptcy, where it rebuilds powerful brands before emerging. Returning to Wall Street, Marvel begins a new life as a super-volatile stock, dedicated to fighting skeptics.

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Anne Kates Smith
Executive Editor, Kiplinger's Personal Finance

Anne Kates Smith brings Wall Street to Main Street, with decades of experience covering investments and personal finance for real people trying to navigate fast-changing markets, preserve financial security or plan for the future. She oversees the magazine's investing coverage,  authors Kiplinger’s biannual stock-market outlooks and writes the "Your Mind and Your Money" column, a take on behavioral finance and how investors can get out of their own way. Smith began her journalism career as a writer and columnist for USA Today. Prior to joining Kiplinger, she was a senior editor at U.S. News & World Report and a contributing columnist for TheStreet. Smith is a graduate of St. John's College in Annapolis, Md., the third-oldest college in America.