Do This Before Including ‘Factors’ in Your Portfolio

The best and brightest research on investing may sound like a sure thing, but before venturing off into Ph.D.-level academia, investors should master personal finance 101. It could deliver a better payoff.

Shot of a young male teacher giving a lesson to his students on the lecture hall
(Image credit: Yuri_Arcurs)

Pioneering research from Eugene Fama and Kenneth French started in 1993 has shown that there are several “factors” that contribute to investment performance. Their research identified three variables that contribute to a stock’s performance:

  • Value: Stocks purchased at low price-to-book ratios have higher returns.
  • Size: Smaller companies outperform their larger counterparts.
  • Beta: Riskier investments produce higher returns.

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Matt Hylland, RIA, Financial Planner
Founder, Hylland Capital Management, LLC

Matt is the founder of Hylland Capital Management, a fee-only, virtually based financial planning and investment advisory firm designed for today's young professionals. Matt is a member of the XY Planning Network.