Not All Fiduciaries Are Created Equal

There are different kinds of fiduciaries, and some offer more layers of protection than others. So make sure you understand the nuances behind the designations.

(Image credit: malerapaso)

Financial advisers who serve as fiduciaries, like those at my firm and me, live by a simple rule: Act in the best interests of our clients. This philosophy is the underpinning for the financial advisory industry’s “Fiduciary Standard.”

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This article was written by and presents the views of our contributing adviser, not the Kiplinger editorial staff. You can check adviser records with the SEC or with FINRA.

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Joe Bert, CFP®, AIF®
Chairman and CEO, Certified Financial Group, Inc.

Joe Bert, CFP® is the Chairman and CEO of Certified Financial Group, Inc. and has been in the financial planning profession since 1976. Joe can be heard every Saturday in Orlando, FL on News 96.5 FM at 9:00 a.m. EST hosting On the Money and seen twice weekly on the Fox TV affiliate, WOFL Fox 35. An experienced and knowledgeable financial planning practitioner, he has been affectionately referred to as the "Oracle of Orlando®" by his audience.