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| Row 0 - Cell 0 | Recent 'My Story' Profiles |
| Row 1 - Cell 0 | 2008 'My Story Collections |
| Row 2 - Cell 0 | 2007 'My Story Collections |
What's the largest loan you've made? Seven figures.
What's being pawned? The more upscale clients are bringing in pricier items: diamonds and watches, such as Patek Philippes and diamond-encrusted Rolexes. We also lend against artwork and have seen Picassos, Warhols, Lichtensteins and Rauschenbergs. But the vast majority of our business is fine jewelry and watches. We can do a $250,000 loan in ten minutes.
Are people embarrassed to come in? I think there is a stigma attached to going to a pawnbroker. But coming to us for a loan against your beautiful six-figure diamond is no different than getting a loan against your beautiful six-figure home. They're both tangible assets that you own and that you're leveraging to get cash. I've heard people compare my role to that of a bartender. People have cried in my office. It's often their first time at a pawnshop. I never ask why they want the loan, but nine out of ten tell me.
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