2010 Cars: Where the Deals Are

Most carmakers are no longer desperate for your business, which makes our advice on how to negotiate more valuable than ever.

The 2010 model year brings with it a breath of fresh air. There is life yet in Detroit, and Ford in particular. The only carmaker among the big three to avoid bankruptcy is poised to lead U.S. automakers into a new decade of reduced production and (they hope) consistent profits. Redesigned models, including many hybrids and clean diesels, are gracing showroom floors and represent the best products ever in every segment, says Erich Merkle, president of Autoconomy, an automotive-analysis firm.

As for Toyota’s recall fiasco, Kiplinger’s believes once the safety fixes are in place and the media attention dies down, long-term resale values—a key component of our rankings—will rebound. In the meantime, prices have softened for Toyotas while the recalled vehicles are being repaired. That’s creating good bargains, in our view. For a full explanation, see "Should You Buy A Toyota?"

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Jessica L. Anderson
Associate Editor, Kiplinger's Personal Finance
Anderson has been with Kiplinger since January 2004, when she joined the staff as a reporter. Since then, she's covered the gamut of personal finance issues—from mortgages and credit to spending wisely—and she heads up Kiplinger's annual automotive rankings. She holds a BA in journalism and mass communication from the University of North Carolina at Chapel Hill. She was the 2012 president of the Washington Automotive Press Association and serves on its board of directors. In 2014, she was selected for the North American Car and Truck Of the Year jury. The awards, presented at the Detroit Auto Show, have come to be regarded as the most prestigious of their kind in the U.S. because they involve no commercial tie-ins. The jury is composed of nationally recognized journalists from across the U.S. and Canada, who are selected on the basis of audience reach, experience, expertise, product knowledge, and reputation in the automotive community.