Technology

California Ramps Up Privacy Protection

A new law may spur other states—or the feds—to give you more control over your online data.

Kiplinger’s spoke with Aleecia M. McDonald, an assistant professor at Carnegie Mellon Univer­sity’s Silicon Valley campus who researches internet privacy and security. Read on for an excerpt from our interview:

California’s new law, which goes into effect in 2020, is supposed to improve online privacy for consumers. What are the key points? Consumers will be able to know more about the information companies have collected about them, request that companies delete that information, and download or transfer the data for their own use. Consumers will also have the right to know when their personal information is being sold to a third party, such as an advertiser, and to opt out of that sale in many cases.

Will opting out be free? Companies can’t refuse service to customers who exercise that right, but they can charge customers the amount of money they would have collected from third parties for selling the data. The law applies to large companies and data brokers, so your local dentist or pizza shop could still sell your unlisted cell-phone number without notice or without allowing you to opt out.

Will other states follow California’s lead? It is entirely plausible that other states will either adopt the California law or modify it slightly. I wouldn’t be surprised if a state such as New York, which has an attorney general’s office with a strong consumer focus, passed a law like this one. And privacy is not a red state or blue state issue, so Montana and Vermont, for example, could easily pass privacy laws in a single year. Facebook and Google have reportedly been meeting with federal policymakers to talk about developing a privacy law. But a federal law may be weaker than state laws and may preempt them.

What changes will consumers see? Some companies may provide notices on their websites to everybody—not just Californians—about the personal information they’re collecting. It’s easier to write the code that way. California will require a button on websites allowing you to opt out of your personal data being sold. Non-Californians may see the button on some sites, too.

How else can consumers protect their privacy online, regardless of where they live? Look for privacy-friendly alternatives to the tools you use. DuckDuckGo is a fantastic search engine that doesn’t collect or share your personal information. The Privacy Badger browser add-on blocks advertisers and other third parties from tracking your activity—and you don’t need a PhD to figure out how to install and use it.

Most Popular

Dying Careers You May Want to Steer Clear Of
careers

Dying Careers You May Want to Steer Clear Of

It’s tough to change, but your job could depend on it. Be flexible in your career goals – and talk with your kids about their own aspirations, because…
September 13, 2021
5 Top Dividend Aristocrats to Beef Up Your Portfolio
dividend stocks

5 Top Dividend Aristocrats to Beef Up Your Portfolio

The 65-member Dividend Aristocrats are among the market's best sources of reliable, predictable income. But these five stand out as truly elite.
September 14, 2021
7 Best Commodity Stocks to Play the Coming Boom
commodities

7 Best Commodity Stocks to Play the Coming Boom

These seven commodity stocks are poised to take advantage of a unique confluence of events. Just mind the volatility.
September 8, 2021

Recommended

Yes, Your 401(k) Has Its Perks, But It’s Not the Only Way to Save
how to save money

Yes, Your 401(k) Has Its Perks, But It’s Not the Only Way to Save

Tax diversification can play a vital role in stretching your retirement savings. Here’s how to achieve the flexibility you need with a three-bucket sy…
September 20, 2021
15 Things Retirees Should Buy at Costco
Making Your Money Last

15 Things Retirees Should Buy at Costco

From its house brand Kirkland Signature lineup to name brands and hidden gems, the warehouse club offers bargains aimed at mature shoppers.
September 8, 2021
17 Free or Cheap Things to Do With Your Kids During the COVID-19 Pandemic
Raising Money-Smart Kids

17 Free or Cheap Things to Do With Your Kids During the COVID-19 Pandemic

We’ve got lots of kid-friendly activities to do at home that will keep your family safe and your finances sound.
September 8, 2021
10 New Products Apple Could Release This Fall
Technology

10 New Products Apple Could Release This Fall

Here’s what we think Apple is going to announce at its Sept. 14 event, from sure bets like the iPhone 13 to longshots like an all-new MacBook Air.
September 7, 2021