Smart-Phone Advertising Helps Small Firms Grab Business

Services that target ads and offers to customers around the corner offer a new inroad.

Location-based services are streaming ads-coupons and other promotional offers to cell phones, GPS navigators and other mobile devices belonging to customers who are identified as being nearby.

And the rapid growth of smart phones spells an opportunity for small firms, particularly, to establish strong, local name recognition and to snag impulse buyers and out-of-towners.

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Associate Editor, The Kiplinger Letter