Fewer Discounts on Cell Renewals

Phone subsidies are disappearing, but you can still find a bargain.

Amidst all the hoopla surrounding Verizon's release of the iPhone on its network, you may have missed this: Verizon's New Every Two program is ending. New customers are no longer being enrolled in the program, which allowed anyone signing up for a two-year contract to get a credit of up to $100 toward a new phone. Those renewing contracts can redeem the benefit one last time.

As of April 1, Sprint offers annual upgrade deals only to longtime customers and those with the priciest service plans; others must wait 22 months. Subsidizing the cost of expensive smart phones eats into profits. That means getting a phone at a good price is becoming trickier, as companies re-focus their strategies.

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%
https://cdn.mos.cms.futurecdn.net/hwgJ7osrMtUWhk5koeVme7-200-80.png

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

To continue reading this article
please register for free

This is different from signing in to your print subscription


Why am I seeing this? Find out more here

Lisa Gerstner
Editor, Kiplinger Personal Finance magazine

Lisa has been the editor of Kiplinger Personal Finance since June 2023. Previously, she spent more than a decade reporting and writing for the magazine on a variety of topics, including credit, banking and retirement. She has shared her expertise as a guest on the Today Show, CNN, Fox, NPR, Cheddar and many other media outlets around the nation. Lisa graduated from Ball State University and received the school’s “Graduate of the Last Decade” award in 2014. A military spouse, she has moved around the U.S. and currently lives in the Philadelphia area with her husband and two sons.