Even if you don’t know Gene Simmons’s music, chances are you know his face—the one he’s trademarked, anyway. The Kiss cofounder and bassist has established a personal brand that encompasses everything from his band’s thousands of licensed products to his co-ownership of an Arena Football League team called the LA Kiss.
Simmons’s latest venture is a money book titled Me, Inc. (Dey Street Books, $27). In it, he explains his branding strategy, a message sure to resonate with anyone looking for a job in today’s market. The philosophy in a nutshell: Never forget that marketing yourself is every bit as important as what you bring to the table. “If a vacuum cleaner salesman rings at your front door, he will be selling himself first. The vacuum cleaner is secondary,” Simmons writes.
The ambitious book covers other money topics, too, including investing, saving and home buying. Simmons says he set out to write an abridged version of all the money advice you never learned in school. “They don’t teach you how to pay taxes, earn a living and invest,” he says. “They teach you Columbus discovered America in 1492. Great. I’m prepared for life now.”
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
But the book addresses these subjects mostly with familiar financial platitudes. Simmons tells you to live within your means and riffs on Poor Richard’s Almanack (two pennies saved is one penny earned post-tax). Don’t expect more than the Cliff’s Notes version of personal finance. When Simmons does go into detail, he occasionally appears a little out of his depth. Sure, you shouldn’t buy a house you can’t afford, but if everyone waited to amass a net worth four times the value of the home they want to buy, as Simmons recommends, it would spell the end of homeownership as we know it. His idea of a diversified investment portfolio quickly devolves from stocks in the Dow Jones industrial average to penny stocks.
With Me, Inc., Simmons offers a glimpse into the financial mind of a rock legend. But don’t quit your (many) day jobs, Gene. Leave financial advice to the pros.
-
Best Banks for High-Net-Worth Clientswealth management Kiplinger's 2023 list of the best banks for higher-net-worth clients.
-
Stock Market Holidays in 2024: NYSE, NASDAQ and Wall Street HolidaysMarkets When are the stock market holidays? Take a look at which days the NYSE, Nasdaq and bond markets are off in 2024.
-
Stock Market Trading Hours: What Time Is the Stock Market Open Today?Markets When does the market open? It's true the stock market does have regular hours, but trading doesn't necessarily stop when the major exchanges close.
-
Bogleheads Stay the CourseBears and market volatility don’t scare these die-hard Vanguard investors.
-
I-Bond Rate Is 5.27% for Next Six MonthsInvesting for Income I-Bonds issued November 1, 2023 through April 30, 2024 will have a rate of 5.27%.
-
What Are I-Bonds?savings bonds Inflation has made Series I savings bonds enormously popular with risk-averse investors. So how do they work?
-
This New Sustainable ETF’s Pitch? Give Back Profits.investing Newday’s ETF partners with UNICEF and other groups.
-
As the Market Falls, New Retirees Need a Planretirement If you’re in the early stages of your retirement, you’re likely in a rough spot watching your portfolio shrink. We have some strategies to make the best of things.
