CVS Will Pay “Pink Tax” and Drop Prices on Period Products
CVS is taking a stand against the pink tax, tampon tax, and period poverty in twelve states where tampons and other menstrual products are more expensive.
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Newsletter sign up Newsletter

Core CVS Pharmacy locations will pay the so called “pink tax” on CVS Health brand period products for its customers. The policy, which began in October 2022, is part of the company’s effort to help eliminate the pink tax and the tampon tax nationwide and help combat period poverty. The pharmacy chain will also reduce the price of CVS branded period products by 25%, according to an announcement on the company’s website.
CVS and the Pink Tax
When possible, the states where CVS says (opens in new tab) it will pay customers’ sales tax on some period products and feminine hygiene products include Arkansas, Georgia, Hawaii, Louisiana, Missouri, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, and West Virginia.
What does this mean for you? If you purchase CVS Health brand period products including tampons, pads, cups, and liners in one of those twelve states, you won’t have to pay sales tax on them. Also, the price of those menstrual and feminine products at core CVS pharmacy locations will be lower than what you’ve seen recently.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
What is the Pink Tax?
The pink tax generally refers to state sales tax on menstrual products, like tampons, and feminine pads. These feminine hygiene products are necessities for many women, but many states tax feminine products as luxury items, while exempting from sales tax other necessities, like groceries and medicine.
And, because men typically don’t pay the same high prices for their personal care items (and feminine hygiene products are designed for women), the added cost on feminine products has been dubbed “the pink tax.” Why pink? Well, pink is the color that is often used by manufacturers to market and brand products that are designed for women.
Over the years, advocacy organizations have pointed to other instances of the pink tax, for example, higher dry-cleaning costs for women’s clothing. Another example is the higher cost and often smaller sizes of products like women’s razors, shampoo, and deodorant, relative to the cost and size of personal hygiene products designed for men.
What is the Tampon Tax? You may also have heard the term “tampon tax.” The tampon tax also refers to the sales tax on the already high price of tampons. Like other period products, tampons are frequently taxed as luxury goods, even though millions of menstruating women consider tampons to be necessities.
The cost of tampons (and other feminine hygiene products), plus applicable state sales tax, which can be higher than 9% when combined with local taxes in some states, puts the products out of reach for many women and girls. Additionally, due to inflation and supply shortages, the costs of a box of tampons reportedly increased nearly 10% this year. The cost of a package of menstrual pads also went up by a little over 8%, according to a NielsenIQ analysis.
Period Poverty: What is it?
The high and rising costs of period products has led to an epidemic of “period poverty”—where an estimated one in four women and girls cannot afford menstrual products.
That lack of access to essential feminine hygiene products during menstruation often means that girls and women miss school and work or cannot participate fully in other important activities. Period poverty affects millions of women and studies show that struggling to pay for menstrual products, or not having those products, can damage social, emotional, and menstrual health.
How Many States Have Tampon Tax?
The Alliance for Period Supplies reports that twenty-two states currently charge sales tax on feminine products. Five other states (i.e., Alaska, Delaware, Montana, New Hampshire, and Oregon) have no sales tax at all. Twenty-three other states, and the District of Columbia, don't charge sales tax on period products.
Also, this year, while women’s rights have been in the spotlight, legislatures in Colorado, Iowa, Nebraska, and Virginia voted to eliminate taxes on menstrual products or to reduce the sales tax on those products.
Colorado and Iowa’s laws went into effect earlier this year. The new laws that effectively eliminate the sales tax on menstrual products in Nebraska and Virginia, go into effect January 1, 2023.
Virginia previously taxed period products. But state lawmakers moved, three years ago, to classifying the products as necessities—making them subject to a lower sales tax rate. Then earlier this year, the Virginia legislature eliminated its sales tax on essential items, and so effectively eliminated Virginia's tampon tax.
And in September, California Gov. Gavin Newsom signed a bill banning gender-based pricing in the state. Under the new law, California businesses are prohibited from pricing similar products higher merely because those products are marketed to women. Proponents of the new law hope that it will put an end to the pink tax in California.
With more than 20 years' experience as an in-house legal counsel and business journalist, Kelley R. Taylor has contributed to numerous national print and digital magazines on key issues spanning education, law, health, finance, and tax. Kelley particularly enjoys translating complex information in ways that help empower people in their daily lives and work.
-
-
Study Reveals the Most Trusted Banks
A recent study reveals the top 15 most trusted banks, with one bank ranking as the most trusted for the third consecutive year.
By Erin Bendig • Published
-
Cheapest Pizza Near Me? 10 Most Affordable Cities for a Pizza Pie
Residents of these U.S. cities and towns really luck out when it comes to finding the "cheapest pizza near me."
By Dan Burrows • Published
-
Controversial Capital Gains Tax Upheld in Washington
The state’s historic long term capital gains tax is projected to bring in $1 billion over the next two years.
By Kelley R. Taylor • Published
-
IRS Tax Deadline Extended for Some New Yorkers
Some taxpayers in New York now have more time to file their federal tax returns since the IRS extended the tax deadline.
By Kelley R. Taylor • Published
-
Federal Electric Bike Tax Credit Would Offer up to $1,500
Lawmakers have proposed a bigger version of an e-bike bill that would provide a tax credit of up to $1,500 on some new electric bikes.
By Kelley R. Taylor • Published
-
Lawmakers Propose Tax Hikes to Combat Climate Change
Climate change is prompting some lawmakers to propose property tax hikes to fund mitigation efforts while scientists say that global warming could reach a critical level in less than a decade.
By Kelley R. Taylor • Published
-
Biden Wants a Higher Child Tax Credit and So Do Some Republicans
President Biden wants to revive the higher child tax credit and monthly advance payments, while some Republican senators have their own ideas for the popular tax break.
By Joy Taylor • Published
-
Etsy, eBay, PayPal Want IRS 1099-K Relief for Online Sellers
Companies like ebay, Etsy, and PayPal want Congress to raise the new $600 reporting threshold for IRS Form1099-K to give relief to millions of sellers who use their sites.
By Kelley R. Taylor • Published
-
Is Your First RMD Due April 1?
An important required minimum distribution (RMD) deadline for some retirees is just around the corner.
By Kelley R. Taylor • Published
-
Pink Tax: What Does Price Discrimination Cost Women?
Women's History month is a good time to revisit the “pink tax”—a form of price discrimination that’s banned in many states but costs women millions of dollars each year.
By Kelley R. Taylor • Published