CVS Will Pay “Pink Tax” and Drop Prices on Period Products

CVS is taking a stand against the pink tax, tampon tax, and period poverty in twelve states where tampons and other menstrual products are more expensive.

Bundle of money on pink background for CVS pink tax
(Image credit: Getty Images)

Core CVS Pharmacy locations will pay the so-called “pink tax” on CVS Health brand period products for its customers. The policy is part of the company’s effort to help eliminate the pink tax and the tampon tax nationwide and help combat period poverty. The pharmacy chain will also reduce the price of CVS branded period products by 25%, according to an announcement on the company’s website.

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Kelley R. Taylor
Senior Tax Editor,

As the senior tax editor at, Kelley R. Taylor simplifies federal and state tax information, news, and developments to help empower readers. Kelley has over two decades of experience advising on and covering education, law, finance, and tax as a corporate attorney and business journalist.