FAANG Stocks: Buy, Sell or Hold

Facebook: HOLD

The world’s largest social network may be facing political woes, as lawmakers scrutinize Russian abuse of the platform leading up to the 2016 election. But Facebook (FB (opens in new tab)) has a track record of confronting hurdles head-on. For example, in early 2012 the company acknowledged that it had missed the boat on smartphones—more users were accessing Facebook on their phones, but the company wasn’t running ads on its phone app or mobile site. By the end of 2013, mobile advertising accounted for 53% of total ad revenue, and by the third quarter of 2017, mobile ads accounted for 88% of total revenue of $10.3 billion. Chris Carter, co-manager of the Buffalo Growth fund, says advertisers see spending on Facebook ads as a necessity. “It has nearly an unrivaled audience,” he says, with more than two billion active users. Analysts on average expect Facebook to sustain 27% profit growth over the next five years. That said, the stock is fairly valued at the current price.

Amazon.com: HOLD

Amazon.com (AMZN (opens in new tab)) is already the reigning king of online shopping, but its ambitions don’t end there. The company holds the number-one market share position in “cloud computing,” in which businesses and individuals rent space on Amazon’s servers to access their data online. With its recent acquisition of Whole Foods, the company seems to be betting on a future of online-ordered groceries. And some industry analysts have stoked speculation that the secretive company is planning a move into the pharmacy industry. Amazon’s “land grab” strategy, as Amana Growth fund co-manager Scott Klimo describes it, requires high ongoing investment spending, which means reported profits could be greatly understating the company’s potential profitability. “Amazon will be able to turn on profitability when it wants to,” Klimo says. However, the land-grab phase could last a long time, and retail sales and groceries are hardly known as high-margin businesses. At a 181 P/E, investors should take a pause on the stock.

Apple: BUY

• Apple (AAPL (opens in new tab)), the most mature company of the five, is the only FAANG to pay a dividend and the only value stock on the list, with a P/E of 16. Although iPads, Mac computers and sales of services still represent important contributors to the business, Apple is mainly a phone company, with the iPhone accounting for 55% of sales during the company’s most recent quarter. But it’s not just the phone that consumers pay a premium for—it’s the suite of apps and media and integration with other Apple products. “It’s a painful process for an Apple customer to switch to an Android-based phone,” says Carter. And consider that if you adjust its market capitalization for the company’s $269 billion hoard of cash and securities, then Apple’s P/E falls to just 11.

Netflix: SELL

Netflix (NFLX (opens in new tab)) shares have soared 76.6% annualized over the past five years, as subscribers have grown at a roughly 30% annual clip, to 109 million worldwide. But winning subscribers in the first place is only part of the battle—Netflix also must hold on to those subscribers as competitors launch new services and pull content from Netflix’s platform. In August, for example, Walt Disney announced that it would stop licensing films to Netflix and would instead launch its own streaming service. Netflix knows it needs to fight to hold on to customers’ eyeballs, so it has been investing massive sums in producing its own original high-quality content. Netflix’s business strategy is reasonable, but at a 94 P/E, investors are underestimating the ferociousness of its competition. Consider locking in profits at the stock’s current price.

Alphabet (formerly Google): HOLD

Alphabet’s (GOOGL (opens in new tab)) ancillary business lines are full of tech-sector buzzwords: self-driving cars, cloud computing, artificial intelligence. But at its core, Alphabet is an ad company. Advertising revenue accounted for 88% of total sales of $22.5 billion in the third quarter of 2017. The big-picture investment rationale for Alphabet goes something like this: As more people around the world spend more time online—Googling things, watching YouTube videos and checking their Gmail accounts—Alphabet sells more ads. But, says Gregg Fisher, founder of investment advisory firm Gerstein Fisher, “like all companies closely tied to a specific revenue stream, there is a significant risk to concentration.” The company’s likely growth rates are already baked into its stock price.