How Good Advisers Manage Risk in Challenging Markets
They understand the difference between what might be real challenges to an investor's strategy and fear brought on by market volatility.


Why are down markets challenging? And do they always need to be?
A portfolio manager knows every market has down days, and every portfolio will at times underperform. The real challenge comes when an investor’s investing strategy is consistently out of sync with their long-term goals.
For example, if the S&P 500 plunges 1,000 points (as it has done multiple times recently), or a hype bubble pops, it shouldn’t matter for a conservative portfolio made to protect against downside risk. If the strategy does its job, all is well. If not, portfolio managers review the underlying facts and decide if we should adjust.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Disciplined portfolio managers don’t try to outsmart the market. We rely on data to keep the right level of risk in our investment strategies, based on what the aim is for those strategies. And managing risk is the name of the game.
Hope and fear are not investment strategies
In a perfect world, people would make investment decisions rooted in data and discipline. But we are human, and people do make choices with their money based on emotions like hope and fear.
The problem is that hope and fear are not investment strategies. A concentrated stock position or an investment into a hyped-up asset on a tip from a friend is like saying, “I hope I’m right.”
And even if their hopes are well-founded, history shows that investors are not great at sticking to those hopes. Dalbar’s latest Quantitative Analysis of Investor Behavior finds that investors hold on to a portfolio for an average of only 3.7 years before switching.
That is not enough time to achieve long-term financial goals. This is where a disciplined adviser or investment manager can make a meaningful difference.
Interested in more information for financial professionals? Sign up for Kiplinger’s new twice-monthly free newsletter, Adviser Angle.
The most successful advisers we work with at NewSquare Capital, an investment advisory firm based in Newtown Square, Pa., are the ones who can consistently steer their clients back to an investing strategy based on facts.
When fear or greed causes investors to lose sight of their long-term plan, sound advisers bring them back to earth by asking, Has anything really changed from your original, well-thought-out investment approach?
Moments of clarity
I have seen this question lead to moments of clarity as the investor realizes that there is more to investing than getting wrapped up in the latest market story, crossing their fingers and hoping for the best. From there, constructive conversations about appropriate strategy and methodology can take place.
Good advisers, in our experience, understand the differences between what might be real challenges to an investor’s strategy or just fear brought on by market volatility. The latter is natural.
A fact-based strategy doesn’t discount investor emotion outright. Instead, the goal is to take a step back and gently set those emotions aside, only weaving them into the plan if they are truly warranted — which is uncommon during fearful periods of volatility like now.
Related Content
- Stick to the Plan: Don't Panic During Economic Uncertainty
- During Market Volatility, Avoid These Common Investing Pitfalls
- Three Keys to Logical Investing When Markets Are Volatile
- Market Volatility Tempting You to Get Out? Read This First
- Four Historical Patterns in the Markets for Investors to Know
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Ryan leads the portfolio management team at NewSquare, where he has been since its founding in 2010. Additionally, as the President, he plays a crucial role in expanding the firm’s investment offerings and provides leadership in business development, product innovation and content strategy. Known for his analytical approach and open-mindedness, Ryan encourages his team to seek deeper solutions for clients while fostering a collaborative environment.
-
Social Security Is Taxable, But There Are Workarounds
If you're strategic about your retirement account withdrawals, you can potentially minimize the taxes you'll pay on your Social Security benefits.
By Todd Talbot, CFP®, NSSA, CTS™
-
Serious Medical Diagnosis? Four Financial Steps to Take
A serious medical diagnosis calls for updates of your financial, health care and estate plans as well as open conversations with those who'll fulfill your wishes.
By Thomas C. West, CLU®, ChFC®, AIF®
-
Social Security Is Taxable, But There Are Workarounds
If you're strategic about your retirement account withdrawals, you can potentially minimize the taxes you'll pay on your Social Security benefits.
By Todd Talbot, CFP®, NSSA, CTS™
-
Serious Medical Diagnosis? Four Financial Steps to Take
A serious medical diagnosis calls for updates of your financial, health care and estate plans as well as open conversations with those who'll fulfill your wishes.
By Thomas C. West, CLU®, ChFC®, AIF®
-
What Wall Street's CEOs Are Saying About Trump's Tariffs
We're in the thick of earnings season and corporate America has plenty to say about the Trump administration's trade policy.
By Karee Venema
-
The Role of the U.S. Dollar in Retirement: Is It Secure?
Protect your retirement from de-dollarization, because “capital always goes where it is treated best."
By Adam Shell
-
Retire in France for Beauty and Culture
France offers a great history and a slower pace of life for retirees. At times, it can feel like stepping into a postcard.
By Brian O'Connell
-
To Stay on Track for Retirement, Consider Doing This
Writing down your retirement and income plan in an investment policy statement can help you resist letting a bear market upend your retirement.
By Matt Green, Investment Adviser Representative
-
How to Make Changing Interest Rates Work for Your Retirement
Higher (or lower) rates can be painful in some ways and helpful in others. The key is being prepared to take advantage of the situation.
By Phil Cooper
-
When to Sell Your Stock
Knowing when to sell a stock is a major decision investors must make. While there's no one correct answer, we look at some best practices here.
By Charles Lewis Sizemore, CFA