Brandon Copeland

5 Ways to Maximize Your Charitable Giving

Kiplinger.com contributing editor and NFL linebacker Brandon Copeland explains five steps that can help you amplify your charitable endeavors.

What's up, everybody? This is Brandon Copeland, back again with our second episode of Cope'ing With Money.

2020 has been a crazy year for all of us. One of the things that has come from this year is a new appreciation and definition of the word "essential."

See All of Brandon Copeland's Cope'ing With Money Features on Kiplinger.com.

Essential workers have pretty much been the only consistent and reliable thing that 2020 has brought us thus far. They're our medical professionals, our doctors, our nurses, but they're also the custodial staff who go in and put themselves in harm's way to clean up after COVID patients. They're our local transportation operators, the drivers, the engineers. They're also our grocery store employees. They have all stepped up and been essential to us during our time of need.

In December – a month for reflection, but also a month for giving – I thought that this would be an opportune time to share some of the things that we have learned over the course of running our foundation that could have helped us maximize our time and expedite our growth:

  1. First and foremost, fully understand your passion, where you plan to and how you plan to make an impact.
  2. Second, understand that your time will be the most consistent charitable contribution that you will make. If you do not have the time, you might want to cut your losses and find ways to partner with other organizations who are making an impact in the way that you would love to.
  3. Third, when it comes to fundraising, make sure that you're maximizing every donation into your organization. See if a donor has a company match that they're willing to take advantage of.
  4. Next, get comfortable marketing the good efforts that you're able to do in the community. While this is discomfortable for some, when you're able to put good work out there, you are also able to gain more support and, in turn, help more people. On top of that, there are a lot of people who want to help and do good in the world; they are just looking for the vehicle to do so. When you're able to market yourself and show the great things that you're doing, you'll find that a lot of people will reach out wanting and willing to help.
  5. Finally, collaborate, collaborate, collaborate. As we all know, we're able to accomplish much more together. The great thing about doing good is there is no competition in that.

Links and resources mentioned:

Most Popular

Where's My Stimulus Check? Use the IRS's "Get My Payment" Tool to Get an Answer
Coronavirus and Your Money

Where's My Stimulus Check? Use the IRS's "Get My Payment" Tool to Get an Answer

The IRS has an online tool that lets you track the status of your third stimulus check.
April 4, 2021
4 Steps to a Happy Single Retirement
happy retirement

4 Steps to a Happy Single Retirement

The number of seniors who are single and childless is growing. This group needs to be purposeful as they think about their health and finances and fos…
April 8, 2021
6 ‘Retirement Killers’ to Avoid at All Costs
retirement planning

6 ‘Retirement Killers’ to Avoid at All Costs

Financial planners see people making these six money mistakes all the time, and they can endanger your retirement. Here are six surefire ways to kill …
April 1, 2021

Recommended

‘Gray Divorce’ Rates Are Exploding Due to This Perfect Storm
Divorce

‘Gray Divorce’ Rates Are Exploding Due to This Perfect Storm

Here’s why divorce rates among those 50 and older are booming … and what women can do to recover and rebound.
April 12, 2021
The Top 10 Financial Mistakes for Young Couples to Avoid
personal finance

The Top 10 Financial Mistakes for Young Couples to Avoid

Money is a common marriage stressor. In a pandemic that’s seen a disproportionate number of young couples divorcing, minimizing money disputes can be …
April 9, 2021
The Potential Financial Silver Lining of the Pandemic
personal finance

The Potential Financial Silver Lining of the Pandemic

People have been forced to be more mindful of their saving and spending lately. But let’s take it a step further, and train that focus on your retirem…
April 8, 2021
The Pandemic Has Set Gender Parity Back: But We Can Fix That
Women & Money

The Pandemic Has Set Gender Parity Back: But We Can Fix That

Our economy has entered a “she-cession,” with job losses and caregiving pressures hitting women hard. But there are some things we can do to work on t…
March 30, 2021