On National Chocolate Chip Cookie Day, a Lesson in Life from Mrs. Fields
A humbling moment that we can all relate to put the future cookie queen on her entrepreneurial path. If Mrs. Fields could turn a humiliating foible around to become a success, so can you.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
Did you know that Aug. 4 is National Chocolate Chip Cookie Day?
In honor of this day, we have provided you a short story about Mrs. Fields Cookies and also a copycat recipe that is easy to make.
Debbie Fields turned a cookie recipe into a $450 million empire. Growing up, her father made about $15,000 per year as a welder while her mother remained at home raising five children. In spite of that, Debbie said she was raised in an extremely wealthy family as her father taught her that true wealth is found in family, friends and doing what you love.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
As a young girl with four siblings, her favorite food was homemade cookies. She would bake her own using imitation chocolate and margarine, because that’s all her family could afford. At age 13, she worked in a department store. She spent her first paycheck on real chocolate, vanilla and butter.
As a young housewife, years later, she and her first husband had dinner in a beautiful, yet intimidating home of one of her husband’s clients. He asked – what do you do? Mrs. Fields replied that she was “trying to get orientated.” He immediately got up, put an “enormous, leather-bound dictionary” on her lap saying, “The word is ‘oriented.’ If you can’t speak the English language, you should not speak at all.”
After that, she vowed to “become somebody.” Following her father’s advice to do what you love, she decided to make and sell gourmet cookies.
Mrs. Fields did not just create a successful business, she created a market for expensive, high-end cookies that did not previously exist. Her family, friends and advisers all believed that she would fail. When she opened her first store, her first husband bet her that she would not have even $50 in sales the first day. In fact, while Mrs. Fields was pursuing her dream, her first husband was almost certainly calculating the write-off or tax savings from the loss.
Mrs. Fields sold $75 in cookies that first day. She took to the streets, letting people try the product. She proved that her cookies were so delicious that they sold themselves once people were provided a taste.
She structured her business to have immediate feedback so that she could quickly see how she was doing. She calculated her breakeven per month, then per day and finally per hour.
The rest is history. Mrs. Fields created a market that did not previously exist. All the experts and even her then-husband did not believe that she would succeed. Mrs. Fields believes and perhaps proved that: “The American dream is true. It works and is possible for everybody. Even the word ‘impossible’ says ‘I’m possible.’”
Thank you, Mrs. Fields, for helping us all get “orientated.”
And now that you’re inspired by Mrs. Fields’ story, maybe you’ll be inspired to bake some cookies? Here’s a delicious recipe to try:
‘Copycat Recipe for Mrs. Fields Cookies’
(from food blog Mama Needs Cake)
INGREDIENTS
- 2 sticks unsalted butter, softened
- 1/2 cup granulated sugar
- 1 1/2 cups packed brown sugar
- 2 eggs
- 2 1/2 tsp vanilla extract
- 2 3/4 cups all-purpose flour
- 3/4 tsp salt
- 1 tsp baking powder
- 1 tsp baking soda
- 11.5 oz semisweet chocolate chips
DIRECTIONS
- Preheat the oven to 350°
- Cream together the softened butter, brown sugar, and granulated sugar.
- Add in the eggs one at a time until fluffy.
- Stir in the vanilla.
- In a separate bowl, combine the flour, salt, baking soda, and baking powder.
- Beat the dry mixture into the wet mixture.
- Stir in the chocolate chips.
- Allow the cookies to chill for 1 hour before baking. Keep the unused dough chilling between batches.
- Scoop 2 tablespoons of batter and roll into balls.
- Place on a baking sheet.
- Bake in the preheated oven for 10-13 minutes.
- The edges should be golden brown.
- Remove from the oven and allow to cool completely. The cookies will continue to baking while cooling.
ENJOY!!
SOURCE: Mama Needs Cake (at https://mamaneedscake.com/)
Kristina Schneider contributed to this report. Schneider is a Practice Success Coach for The Ultimate Estate Planner, Inc. (https://ultimateestateplanner.com/). Her primary responsibility involves consulting and assisting estate planning attorneys on a variety of practice-building and marketing strategies taught by nationally renowned estate planning attorney Philip Kavesh. She is a Los Angeles native and currently resides in the South Bay.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Founder of The Goralka Law Firm, John M. Goralka assists business owners, real estate owners and successful families to achieve their enlightened dreams by better protecting their assets, minimizing income and estate tax and resolving messes and transitions to preserve, protect and enhance their legacy. John is one of few California attorneys certified as a Specialist by the State Bar of California Board of Legal Specialization in both Taxation and Estate Planning, Trust and Probate. You can read more of John's articles on the Kiplinger Advisor Collective.
-
Look Out for These Gold Bar Scams as Prices SurgeFraudsters impersonating government agents are convincing victims to convert savings into gold — and handing it over in courier scams costing Americans millions.
-
How to Turn Your 401(k) Into A Real Estate EmpireTapping your 401(k) to purchase investment properties is risky, but it could deliver valuable rental income in your golden years.
-
My First $1 Million: Retired Nuclear Plant Supervisor, 68Ever wonder how someone who's made a million dollars or more did it? Kiplinger's My First $1 Million series uncovers the answers.
-
Don't Bury Your Kids in Taxes: How to Position Your Investments to Help Create More Wealth for ThemTo minimize your heirs' tax burden, focus on aligning your investment account types and assets with your estate plan, and pay attention to the impact of RMDs.
-
Are You 'Too Old' to Benefit From an Annuity?Probably not, even if you're in your 70s or 80s, but it depends on your circumstances and the kind of annuity you're considering.
-
In Your 50s and Seeing Retirement in the Distance? What You Do Now Can Make a Significant ImpactThis is the perfect time to assess whether your retirement planning is on track and determine what steps you need to take if it's not.
-
Your Retirement Isn't Set in Stone, But It Can Be a Work of ArtSetting and forgetting your retirement plan will make it hard to cope with life's challenges. Instead, consider redrawing and refining your plan as you go.
-
The Bear Market Protocol: 3 Strategies to Consider in a Down MarketThe Bear Market Protocol: 3 Strategies for a Down Market From buying the dip to strategic Roth conversions, there are several ways to use a bear market to your advantage — once you get over the fear factor.
-
For the 2% Club, the Guardrails Approach and the 4% Rule Do Not Work: Here's What Works InsteadFor retirees with a pension, traditional withdrawal rules could be too restrictive. You need a tailored income plan that is much more flexible and realistic.
-
Retiring Next Year? Now Is the Time to Start Designing What Your Retirement Will Look LikeThis is when you should be shifting your focus from growing your portfolio to designing an income and tax strategy that aligns your resources with your purpose.
-
I'm a Financial Planner: This Layered Approach for Your Retirement Money Can Help Lower Your StressTo be confident about retirement, consider building a safety net by dividing assets into distinct layers and establishing a regular review process. Here's how.