The Dogs of the Dow is an investing strategy where income investors essentially bet on beaten-down blue chip dividend stocks in the Dow Jones Industrial Average.
First popularized in the early 1990s, the Dogs of the Dow is supposed to deliver superior risk-adjusted returns vs the DJIA. Although the Dogs of the Dow has a mixed track record in that regard, at least it's dead simple to follow: buy the 10 Dow stocks with the highest dividend yields in the average at the end of December, and then hold them for one year.
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| Dow stock | Ticker | Dividend yield |
|---|---|---|
| Walgreens Boots Alliance | WBA | 7.37% |
| Verizon Communications | VZ | 7.11% |
| 3M | MMM | 5.68% |
| Dow | DOW | 5.09% |
| International Business Machines | IBM | 4.13% |
| Chevron | CVX | 4.01% |
| Amgen | AMGN | 3.22% |
| Coca-Cola | KO | 3.17% |
| Cisco Systems | CSCO | 3.14% |
| Johnson & Johnson | JNJ | 3.07% |
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