Alex Kirby

Alex Kirby

Founder and CEO, Total Family

Alex Kirby, Founder and CEO of Total Family, is a forward-thinking leader based in the Washington, D.C.-Baltimore area. He is a firm believer in the pivotal role that family plays in our lives. Under his guidance, Total Family offers family legacy software that helps wealth advisers guide families through legacy work alongside their financial and estate planning.

Total Family is used by wealth advisers, advisory firms, family offices and the families they serve across the U.S. Throughout his career, Alex has been unwaveringly committed to people development, highlighting his dedication to empowering both individuals and families.

Alex holds an MBA from the University of Maryland - Robert H. Smith School of Business and a B.A. in Finance from Canisius College.

Currently residing in Maryland with his wife and three boys, Alex continues to inspire through his leadership at Total Family and his insightful contributions to discussions on family legacy and multigenerational relationships.

Website: totalfamily.io | LinkedIn