One of the Best Ways to Give to Charity
Donate stocks instead of cash to maximize your contribution, as well as your tax savings.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
For investors who are planning on giving money to a favorite church or charity before year-end, consider one of the greatest charitable-giving tax strategies in the tax code.
If you have highly appreciated stock in a non-retirement account, in most cases, you can give away an amount up to 30% of your adjusted gross income in one year and get a double tax advantage!
And if you go over this AGI limit, you can carry over the excess amount of donated stock until it's used up, as long as you get it done over the next five years with the 30% AGI annual limit.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
To get the double tax savings, don't sell the appreciated stock before you donate it. Instead give the appreciated stock away to the charitable organization. This way you'll avoid paying all capital gains tax.
You also are not penalizing your favorite charity or church because qualified tax-exempt organizations don't have to pay tax when they sell an appreciated asset.
If you held the stock for more than a year, you get a second round of tax savings—the larger deduction you receive since you're able to deduct the entire pre-tax value of the stock.
To illustrate, let's say Bob bought ABC stock five years ago for $10,000 and since then it's doubled in value to $20,000. Bob wants to donate this stock to his church's building fund. Bob is in a 25% tax bracket, which puts him in a 15% long-term capital gains tax bracket.
If Bob sells the stock before donating the proceeds, he will trigger a $10,000 capital gain and owe $1,500 in-long term capital gains tax (15% of the $10,000 gain). He now has $18,500 left to donate to the church, giving him an $18,500 tax deduction. In the 25% tax bracket, this will save him $4,625 in taxes (25% of the $18,500 donation).
Bob's total tax savings is $3,125 ($4,625 tax savings minus the $1,500 LTCG tax owed). Also Bob's donation to the church is reduced to $18,500 ($20,000 of stock minus $1,500 LTCG tax owed).
Alternatively, if Bob just gives the stock to the church, he avoids triggering the capital gain and saves the $1,500 in LTCG tax. Also, Bob is able to deduct the entire $20,000 value of the stock giving himself a larger tax deduction, saving Bob $5,000 in taxes (25% of the $20,000 donation) instead of the $4,625 in tax savings from the lower deduction in the first example.
In sum, by donating the stock directly instead of selling it and donating the proceeds, Bob's total tax savings is $5,000 rather than just $3,125. Also, Bob is able to give a larger $20,000 donation to the church instead of $18,500. And remember the church keeps all of the sales proceeds because they will owe no taxes when they sell the stock.
You should use a different tax strategy if you want to give stock that has depreciated in value. In this case, a better approach would be to first sell the stock to generate a realized loss, and then give the cash to the charity. This way you'll have a capital loss to offset current and future taxable capital gains. Plus, you can use up to $3,000 of your capital losses each year as a deduction against ordinary income. And of course you will still get a tax deduction on the sales proceeds of the stock that you donate to the charity.
However you donate, remember the stock should be given to a qualified charity. You can ask to see the organization's IRS determination letter, or go to the IRS website and check "IRS Exempt Organizations Select."
Also, the stock must be donated before the close of your tax year for it to be deductible, so... hurry. (And keep this strategy in mind for future years.)
Mike Piershale, ChFC, is president of Piershale Financial Group in Crystal Lake, Illinois. He works directly with clients on retirement and estate planning, portfolio management and insurance needs.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

-
5 Vince Lombardi Quotes Retirees Should Live ByThe iconic football coach's philosophy can help retirees win at the game of life.
-
The $200,000 Olympic 'Pension' is a Retirement Game-Changer for Team USAThe donation by financier Ross Stevens is meant to be a "retirement program" for Team USA Olympic and Paralympic athletes.
-
10 Cheapest Places to Live in ColoradoProperty Tax Looking for a cozy cabin near the slopes? These Colorado counties combine reasonable house prices with the state's lowest property tax bills.
-
Don't Bury Your Kids in Taxes: How to Position Your Investments to Help Create More Wealth for ThemTo minimize your heirs' tax burden, focus on aligning your investment account types and assets with your estate plan, and pay attention to the impact of RMDs.
-
Retiring Next Year? Now Is the Time to Start Designing What Your Retirement Will Look LikeThis is when you should be shifting your focus from growing your portfolio to designing an income and tax strategy that aligns your resources with your purpose.
-
I'm a Financial Planner: This Layered Approach for Your Retirement Money Can Help Lower Your StressTo be confident about retirement, consider building a safety net by dividing assets into distinct layers and establishing a regular review process. Here's how.
-
I'm a Financial Adviser: This Is Why I Became an Advocate for Fee-Only Financial AdviceCan financial advisers who earn commissions on product sales give clients the best advice? For one professional, changing track was the clear choice.
-
Can I Deduct My Pet On My Taxes?Tax Deductions Your cat isn't a dependent, but your guard dog might be a business expense. Here are the IRS rules for pet-related tax deductions in 2026.
-
4 Ways Washington Could Put Your Retirement at Risk (and How to Prepare)Legislative changes, such as shifting tax brackets or altering retirement account rules, could affect your nest egg, so it'd be prudent to prepare. Here's how.
-
2026's Tax Trifecta: The Rural OZ Bonus and Your Month-by-Month Execution CalendarReal estate investors can triple their tax step-up with rural opportunity zones this year. This month-by-month action plan will ensure you meet the deadlines.
-
Have You Aligned Your Tax Strategy With These 5 OBBBA Changes?Individuals and businesses should work closely with their financial advisers to refine tax strategies this season in light of these five OBBBA changes.