Giant Screens, Smaller Prices

Experts say weak demand will drive some monster TVs below $1,000.

Bad news for TV makers means good news for you. Simply put, “manufacturers are trying to unload a lot of boxes,” says retail analyst Ben Arnold, of the NPD Group, a market-research firm. A sluggish economy is partly to blame, of course, but there’s also the issue of saturation. More than 60% of U.S. homes already own an HDTV, Arnold estimates, and the industry’s latest offerings don’t offer a compelling reason to upgrade.

So far, 3D isn’t the next big thing. Although many new sets are capable of displaying 3D shows, the technology hasn’t caught on with buyers, probably due to the scarcity of 3D content and the fact that 3D TV viewers must wear special glasses. “I think the 3D thing is still a work in progress,” says Arnold.

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Contributing Writer, Kiplinger's Personal Finance