Retirees: Go Ahead and Spend More in the Go-Go Years
To have a happy, successful retirement, you need to do more than maximize your return on investment, you need to maximize your return on time.


The investment industry is famous for focusing on “return on investment,” but when it comes to your retirement nest egg, there’s more to consider than simply saving money and earning a return on investments.
This singular focus has a significant flaw, because I believe anything that saves money or helps you squeeze the most enjoyment possible out of your time can be viewed as a return on investment during retirement.
Expenses as a Return on Investment
Even an expense can be viewed as an “investment” if that expense saves money in other ways. Take energy-efficient home upgrades, for example. If it costs $3,000 to insulate a home with new technology and that saves $50 per month on the power bill, then that $3,000 cost should not be viewed just as an expense. It should also be considered an investment. That $50 saving per month equates to annual savings of $600, which goes directly back into the homeowner’s pocket.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
You can think about it like investing $3,000 in a bond or CD that pays interest of $600 per year, which is the same as earning a 20% return. It shouldn’t matter whether that $600 comes from interest on an investment or savings from an expense. At the end of the day, it’s money back in your pocket.
Time as a Return on Investment
Any return on investment, whether it is the purchase of a stock or bond or simply an expense that results in savings, can help investors reach their long-term financial goals. By the same logic, anything that helps you make the most out of your time can also be viewed as an “investment.” Retirees often focus on how much money they need to save and how much income they need to generate from investments, but they shouldn’t overlook considering their return on time. Everyone needs to know what a “return on retirement” really means to them.
One challenge in quantifying a return on time, especially as it relates to retirement, is that retirement is not a single, consistent block of time. Breaking it down into decades can serve to evaluate what a return on time really means during the retirement years:
- The Go-Go Years (age 65 to 75) is a decade to focus on family, friends, travel, hobbies and anything else on the bucket list that requires an active lifestyle.
- The Slower-Go Years (age 76 to 85) will be different. They may still be “go” years, but they will likely be slower-go years in many respects.
- The Won’t-Go Years (age 86 to 100) are a time when it may be more difficult to sustain as active a lifestyle as in the prior two decades.
Return on Time: The Go-Go Years (age 65 to 75)
The Go-Go Years may cost more because this decade is likely to include dining out, travel, social events and other potentially expensive activities. However, if planned appropriately, these expenses may yield a much greater return on time. This time will be filled with making more memories and surrounding ourselves with the things we enjoy most, so it is OK that it may lead to higher expenses if the planning has been done to support that. The return on time, while still not completely quantifiable, is easier to understand in this context.
Return on Time: The Slower-Go Years (age 76 to 85)
The Slower-Go Years may still involve an active lifestyle, social events and many of the activities associated with the go-go years, but travel and other costlier expenses may start to decline. This can still be a time to focus on hobbies, outings and friends and family, but the return on time may not be as impactful as in earlier years.
Focusing on lower expenses during this time to make up for higher expenses during the previous decade can make sense, because each dollar spent is likely to yield a lower return on time anyway.
Return on Time: The Won’t Go Years (age 86 to 100)
The Won’t-Go Years can be slightly more difficult to assess in terms of living expenses and return on time. That’s because medical costs and other health-related expenses are more likely to increase. However, those are inevitable, so there often is no choice about how that money is spent. For that reason, each dollar spent during these years is less likely to result in a positive return on time.
It does not mean there aren’t still ways to earn a significant return on time during these years, but it is more likely to be accomplished through the activities that are less expensive, like surrounding ourselves with family and friends. A return on time in these years can be achieved by more face-to-to face time with loved ones without the expenses of travel and other costly activities.
What a Return on Time Means to Your Health
Multiple studies have shown a direct correlation between social activities, friendships and overall health. It should not come as a surprise, but a study cited in a Medical News Today article shows that enjoying close ties with family, friends and other loved ones makes us happier and improves overall life satisfaction.
Getting a Return on Retirement
Spending money on travel and events during the Go-Go Years, focusing on less-expensive hobbies and activities during the Slower-Go Years, and simply spending time with those close to us and staying social during the Won’t-Go Years will all serve to generate a return on time during retirement in their own ways.
You want permission to spend your money and see a bigger future than your past, but I believe you won’t get there without focusing on a return on retirement and what that really means to you. Focus on that future.
David Bach contributed to this article.
The information in this article is based on the concepts by David Bach, 10x New York Times Bestselling Author, based on concepts outlined in his books and materials. The term ROR and Return on Retirement are trademarks of David Bach and FinishRich Media LLC, used with permission.
Investment advisory services offered only by duly registered individuals through AE Wealth Management, LLC (AEWM). AEWM and Stuart Estate Planning Wealth Advisors are not affiliated companies. Stuart Estate Planning Wealth Advisors is an independent financial services firm that creates retirement strategies using a variety of investment and insurance products. Neither the firm nor its representatives may give tax or legal advice. Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Any references to protection benefits or lifetime income generally refer to fixed insurance products, never securities or investment products. Insurance and annuity product guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Any media logos and/or trademarks contained herein are the property of their respective owners and no endorsement by those owners of Craig Kirsner or Stuart Estate Planning Wealth Advisors is stated or implied. #00185239
The appearances in Kiplinger were obtained through a PR program. The columnist received assistance from a public relations firm in preparing this piece for submission to Kiplinger.com. Kiplinger was not compensated in any way.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Craig Kirsner, MBA, is a nationally recognized author, speaker and retirement planner, whom you may have seen on Kiplinger, Fidelity.com, Nasdaq.com, AT&T, Yahoo Finance, MSN Money, CBS, ABC, NBC, FOX, and many other places. He is an Investment Adviser Representative who has passed the Series 63 and 65 securities exams and has been a licensed insurance agent for 25 years.
-
Credit Cards That Actually Reward Your Loyalty
If you have bank or investment accounts with your credit card issuer, you may qualify for extra cash back, waived fees and other benefits.
-
The 10 Most Valuable Vacation Destinations for Retirees in 2026
Whether traveling within the U.S. or internationally, retirees can find a perfect blend of relaxation and excitement in these destinations, all while staying within budget.
-
Will Taxes Shred Your 401(k) or IRA During Your Retirement? It's Very Likely
Conventional wisdom dictates that you save in a 401(k) now and pay taxes later, but turning that rule on its head could leave you far better off. A financial planner explains why.
-
More Retirees Are Renting: Should You? A Financial Adviser Weighs In
In some ways, renting is cheaper, more flexible and easier, but unless you understand the implications for your taxes and health costs, it might not be for you.
-
I'm an Insurance Pro: Everyone Needs to Prepare for Earthquakes, Even if You Don't Live Near a Fault Line
Here are my tips for what to do before, during and after an earthquake. The more prepared you are, the more you'll be able to keep your wits about you if it happens.
-
Where There's a Will, There's a Way Your Assets Will Be Distributed as You Wish
Your will is the backbone of a strong, adaptable estate plan that ensures what you leave behind goes to your selected beneficiaries. Without a will, state laws determine who gets your assets.
-
I'm a Financial Adviser: This Is What You're Really Losing if You Cut Back on Your 401(k) Contributions
Missing out on the benefits of the employer match and compounding growth could force you to work longer and lower your standard of living in retirement. Here are some alternative options.
-
Preferred Bank Stocks: The Investment Retirees (and Others) May Be Missing Out On
Most large banks issue preferred stocks that pay out fixed dividends, often with higher yields than bonds. Should you make room for them in your portfolio?
-
Don't Let Your Equity Compensation Trip You Up: A Financial Expert's Guide
Stock options, RSUs and other executive perks can come with some serious strings attached. To avoid a nasty tax surprise, you need a plan.
-
The Spendthrift Trap: Here's One Way to Protect Your Legacy From an Irresponsible Heir
A spendthrift clause in an estate plan can protect an inheritance from a financially irresponsible child's debts and poor decisions.