6 Blue-Chip Stocks On Sale
In this crazy market, many high-quality companies are selling at relatively cheap prices. Our favorite: Microsoft.

Despite many troubling developments around the world, the U.S. stock market has marched merrily upward. From late August through December 9, Standard & Poor’s 500-stock index advanced 18.5%. Yet interest rates have risen materially, notwithstanding the Federal Reserve’s latest round of monetary-policy easing. Since early October, yields on ten-year Treasuries have jumped 34%, to 3.2%. Higher interest rates raise the cost of borrowing, making fixed-income investments more competitive with stocks and usually slowing economic growth.
There’s more. The U.S. unemployment rate has climbed to 9.8%. The housing market has worsened, with sales slowing and prices weakening. The European debt crisis has reappeared, requiring a bailout of Ireland and raising new concerns Spain, Italy and Belgium. Last but not least, North Korean military forces shelled South Korea, the world’s 15th-largest economy, raising tensions in one of the world’s most-volatile areas.
Two Explanations
Had you told us that all of these things would occur in recent months, we would have confidently predicted lower stock prices. So what explains the market’s glad tidings? We believe there are two answers: fundamentals and froth.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Although unemployment remains a vexing problem, corporate earnings have been strong and the overall economy is showing some signs of life. That said, the data remains mixed and we still think the most likely scenario is that the economy will muddle through for several years, with growth at a weak annual rate of 1% to 2%, a stubbornly high unemployment rate of 7% to 9%, and continued high government deficits. Based on historical precedent, the stock market under this scenario would likely return no better than 2% to 5% annually.
We believe that leaves froth as the biggest driver of the market’s recent surge. By froth, we mean a burst of unfounded optimism triggered by a don’t-fight-the-Fed mentality and a frenzied enthusiasm for companies showing high growth, whose stocks have soared irrespective of valuation.
Our advice: Don’t be enticed into a sucker’s game of chasing the hottest stocks, and instead invest in high-quality, blue-chip companies with global businesses, powerful brands and market positions, strong cash flows, rock-solid balance sheets and healthy dividends. Normally, you have to pay a rich price for such high-quality businesses, but today quality is on sale. We can’t explain why, but are happy to take advantage of it.
As of early December, six of our nine largest positions -- all of which we’ve written about in previous columns -- fall into this category: Anheuser-Busch InBev (BUD, $57.20), Automatic Data Processing (ADP, $46.53), Berkshire Hathaway (BRK.B, $80.49), BP (BP, $42.79), Kraft Foods (KFT, $31.09) and Microsoft (MSFT, $27.08).
If we were to choose one favorite today, it would be Microsoft. The consensus among most investors is that Microsoft is a lumbering dinosaur, which like newspapers, check printers and paging companies before it, is on the wrong side of technological advances that will relegate it to the dustbin of history. The problem with this view is that there is no evidence for it. Microsoft’s market share in its various businesses is stable or rising. Driven by strong results in each of its key businesses -- the Windows operating system, Office software and the server and tools division -- revenues in the quarter that ended September 30 were up 13% from the year-earlier period, while earnings per share rose 19% (adjusted for the deferral of Windows 7 revenues in the September 2009 quarter).
At its current price, Microsoft shares -- after deducting the $3.85 in net cash on the company’s balance sheet -- are available at a net cost of about $27.08. At that price, the stock trades at just 12 times the previous 12 months’ earnings of $2.32 per share. This for a dominant company with prospective percentage earnings growth in the mid teens, 31% net profit margins and one of the strongest balance sheets in the world. In a stock market that is exhibiting signs of irrational exuberance, Microsoft’s shares are insanely cheap.

-
-
Should I Trade Stocks or Options?
Answering the question "should I trade stocks or options" will depend on your own risk tolerance, investing objectives and understanding of market dynamics.
By Jared Hoffmann Published
-
This Is How You Can Be a Snowbird in Retirement
There’s a lot to consider, and warm weather shouldn’t be the only deciding factor. For instance, will you rent or buy? What’s the tax and health care situation?
By Tony Drake, CFP®, Investment Advisor Representative Published
-
The Fed Holds Interest Rates Steady
The Fed cautions that inflation remains high and it is prepared to adjust its monetary policy ‘as appropriate if risks emerge.’
By Esther D’Amico Published
-
Banks Lost Billions on Bad Loans Last Quarter: Kiplinger Economic Forecasts
Economic Forecasts Bank deposits are also down, and more people are tapping into their savings.
By Rodrigo Sermeño Published
-
Kiplinger Special Report: Key Business Costs for 2024
Economic Forecasts Looking at business costs for 2024, expect slight cost increases across the board, from insurance rates to shipping expenses. Profits will be up, too.
By John Miley Published
-
5 Stocks Warren Buffett Is Buying (and 8 He's Selling)
Warren Buffett Warren Buffett made bets on the housing market, cut back on GM and ultimately sold more stocks than he bought in Q2.
By Dan Burrows Last updated
-
What Is the Federal Funds Rate?
The federal funds rate can impact a host of borrowing costs, and thus the entire U.S. economy. Here, we take a closer look at this key metric.
By Jeff Reeves Published
-
Bond Basics: How to Reduce the Risks
investing Bonds have risks you won't find in other types of investments. Find out how to spot risky bonds and how to avoid them.
By the editors of Kiplinger's Personal Finance Published
-
Warren Buffett Advice: Why You Should Pick Businesses, Not Stocks
Can you beat the averages? Warren Buffett can. What can mere mortals learn from his success?
By James K. Glassman Published
-
Bond Basics: What the Ratings Mean
investing Knowing the creditworthiness of your bond issuer can help limit the risk of default and maximize yield.
By Donna LeValley Published