Stocks That Will Get a Kick From the World Cup

The 2010 soccer championship should help shares of these four companies score some points.

Editor's note: The stock prices in this story have been updated since its original publication on June 1.

The names Lionel Messi, Cristiano Ronaldo and Wayne Rooney may not ring a bell. But don’t worry. You needn’t recognize that trio of soccer superstars to appreciate the spectacle that begins June 11, when 32 teams battle it out in the 2010 FIFA World Cup. We don’t mean the soccer spectacle; we mean the struggle among companies to use the tournament to capture the world’s attention.

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Contributing Editor, Kiplinger's Personal Finance