Should You Bank On BankRate's Stock?

Analysts say the outlook is promising for the online publisher of consumer finance information.

Interest rates are big business for BankRate (symbol RATE), which has sold data on mortgage, credit card and certificate of deposit accounts for the past 36 years. Now analysts say that the company, which went public for a second time last year, might be a business worth investing in. “It is the category killer in online personal finance,” says Carter Malloy, senior vice-president of stock research at Stephens Inc., a Little Rock, Ark., investment firm. “I like the management team; I like the growth. I like the stock.”

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

To continue reading this article
please register for free

This is different from signing in to your print subscription

Why am I seeing this? Find out more here

Kathy Kristof
Contributing Editor, Kiplinger's Personal Finance
Kristof, editor of, is an award-winning financial journalist, who writes regularly for Kiplinger's Personal Finance and CBS MoneyWatch. She's the author of Investing 101, Taming the Tuition Tiger and Kathy Kristof's Complete Book of Dollars and Sense. But perhaps her biggest claim to fame is that she was once a Jeopardy question: Kathy Kristof replaced what famous personal finance columnist, who died in 1991? Answer: Sylvia Porter.