To avoid unnecessary risk, you should limit your company-stock holdings to about 10% of your total investments. That can be tough if your employer makes its matching contributions to your retirement plan in company stock.
You certainly want to contribute enough to your 401(k) to capture the company match. But if company stock represents a significant share of your 401(k) investments, you should sell some of it as soon as you can and funnel the cash into other options within your plan.
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