Green Investing is the Next Big Thing

Call it greentech, cleantech or eco-investing. By any name, making the world cleaner offers huge investment opportunities.

Christiana Wyly is only 25, but she has already determined that her life's mission is to use her investments to help preserve the planet and to persuade other young people to do likewise. Kelly Sheehan and Joshua Martin are banking on their environmentally friendly mutual funds to secure not only their retirements but also their soon-to-be firstborn child's financial and physical health. Jennifer Woodruff invests only in stocks and funds that pass environmental muster.

These four people, all young, educated and sincere, haven't gone green just because they're idealists. They're investing in environmentally friendly stocks -- either directly or through funds -- to make money. Wyly, a Los Angeles resident whose father, Sam, made a fortune in software, lives in a solar-powered house and drives a car that runs on biodiesel fuel, but she's hard-nosed about finances. "It's not either/or," she says. "You can make money at this."

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

To continue reading this article
please register for free

This is different from signing in to your print subscription

Why am I seeing this? Find out more here

Jeffrey R. Kosnett
Senior Editor, Kiplinger's Personal Finance
Kosnett is the editor of Kiplinger's Investing for Income and writes the "Cash in Hand" column for Kiplinger's Personal Finance. He is an income-investing expert who covers bonds, real estate investment trusts, oil and gas income deals, dividend stocks and anything else that pays interest and dividends. He joined Kiplinger in 1981 after six years in newspapers, including the Baltimore Sun. He is a 1976 journalism graduate from the Medill School at Northwestern University and completed an executive program at the Carnegie-Mellon University business school in 1978.