Selective Shoppers to Rule This Holiday Season, Studies Show

Most shoppers are expected to hold the purse strings tight as they look for bargains, studies show

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Even though the purchasing power of shoppers has improved over last year, people are likely to remain cautious, being selective on what they buy this holiday season, according to several studies.

“The resilient economy in 2023 — which has been a story of positive surprises  — has buoyed the shopper,” according to a Mastercard Economics Institute (MEI) report. While shoppers can spend more this holiday season, which begins on November 1, they still want discounts and deals, and retailers are expected to provide them.

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Joey Solitro

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration. 

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