They Bought What? The Most Popular Items Sold on Amazon Prime Day

Amazon delivery of a stack of packages to a front porch

(Image credit: Getty Images)

published 23 June 2021

Apparently, Amazon.com's 150 million Prime members are still nesting. The most popular items sold on Amazon Prime Day, which ended its two-day run Tuesday (it was June 21-22) were Amazon signature entertainment devices.

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The giant online retailer reported a record number of Amazon Fire TVs from Insignia and Toshiba were sold on Prime Day and the two-week tease leading up to it.

Amazon devices being a hot commidity on Amazon Prime Day isn't anything new, but setting a record is (Amazon did not release numbers). Prices dip down, partly because getting an Amazon device puts you in the Amazon sweet spot. The company can get more money out of you if you need to keep paying for a Prime membership (currently $119 a year) and products to support your device (upcharged Prime movies for your Fire TV, digital reading material for your new Kindle or Amazon Fire tablet).

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Outpacing TVs in sales, the Fire TV Stick 4K with Alexa Voice Remote was the single most popular item sold by Amazon on Amazon Prime Day, the company reported.

Tablets also ruled. Amazon said customers on Prime Day bought "hundreds of thousands" of Amazon Fire tablets as well as Fire Kids tablets. Those included the new Fire HD 10 tablet, the seasoned Fire HD 8 tablet the Fire HD 8 Kids tablet.

More than 250 million products were sold worldwide on Amazon Prime Day, the company said.

Other top sellers in the United States for Amazon Prime Day 2021 included Waterpik Electric Water Flosser, Orgain Organic Plant Based Protein Powder, 23andMe Health DNA Test, iRobot Roomba 692 Robot Vacuum, and the Instant Pot Duo Plus 6 Quart 9-in-1 Pressure Cooker.

And parents likely relieved that in-person learning will kick back in next school year were heavy into back-to-school shopping for Amazon Prime Day 2021.

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Amazon reports Amazon Prime members worldwide bought 1 million tablets, 1 million headphones, 600,000 backpacks, 240,000 notebooks, 220,000 Crayola products, and 40,000 calculators. Amazon kept one to tally up its Prime Day profits.

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Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.