How Young People Can Own Their Financial Future Authentically

It starts with trusting the process. The good news is Gen Zers and younger Millennials are on their way, a new study says.

Smiling young adult woman looks at her smartphone while also holding a cup of coffee.
(Image credit: Getty Images)

“Don’t trust anyone over 30” used to be the mantra of the Baby Boom generation back when they were, well, under 30.

Today those under 30 actually do trust – and in fact they have the highest levels of trust in financial services of any generation, according to a survey we at CFA Institute recently released. That’s promising news for Gen Zers and younger Millennials as they set out to make prudent financial decisions over the course of their lifetimes.

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Margaret Franklin, CFA
President and CEO, CFA Institute

Marg Franklin leads CFA Institute and its more than 190,000 members worldwide in promoting the highest standards of education, ethics, and professional excellence in the investment profession. Franklin has built her career over the course of more than 25 years in the investment and wealth management industries, in both institutional and private wealth. She is a CFA charterholder and a member of CFA Society Toronto.