Pinterest Stock Soars as Revenue, Users Beat Expectations
Pinterest stock is higher Friday after the social media site beat revenue and user expectations for its fourth quarter. Here's what you need to know.
Pinterest (PINS) stock is higher Friday after the social media platform beat revenue and user expectations for its fourth quarter and issued a better-than-expected forecast for its first quarter.
In the three months ending December 31, Pinterest's revenue increased 17.6% year over year to $1.2 billion. Earnings per share (EPS) rose 5.7% from the year-ago period to 56 cents.
"2024 was a banner year for Pinterest, capped off by a milestone Q4 – achieving the company's first billion-dollar revenue quarter," said Pinterest CEO Bill Ready in a statement. Pinterest also said global monthly active users (MAUs) increased 11% year over year to a company-record 553 million, topping analysts' expectations of 547.4 million.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Reported revenue exceeded a Wall Street forecast of $1.14 billion, though the EPS figure wasn't comparable due to a $1.6 billion deferred tax benefit, according to CNBC.
"People are coming to Pinterest more often, the platform has never been more actionable, and our lower funnel focus is driving results for users and advertisers," Ready added.
For its first quarter, Pinterest forecast revenue of $837 million to $852 million. The midpoint, $844.5 million, came in well ahead of analysts' expectations of $833 million.
Is Pinterest stock a buy, sell or hold?
Pinterest has significantly underperformed the S&P 500 over the trailing 12 months, sliding more than 18% vs a gain of nearly 25% for the index as management revised downward its guidance during 2024. But Wall Street is bullish on the communications services stock.
According to S&P Global Market Intelligence, the average analyst target price for PINS stock is $44.67, representing implied upside of more than 10% to current levels. And the consensus recommendation is Buy.
Financial services firm Wedbush maintained its Outperform rating (equivalent to a Buy) and raised its price target on the large-cap stock to $46 from $38 following the earnings release.
"Pinterest reported strong 4Q results ahead of our estimates and consensus for both revenue and adjusted EBITDA," wrote Wedbush analyst Scott Devitt in a Friday morning note.
Devitt said Pinterest has several initiatives to compound growth in the intermediate term, including AI-powered features, expanded ad partnerships with Amazon.com (AMZN) and Alphabet (GOOGL) subsidiary Google and increased reseller efforts in underserved markets.
Related Content
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
US-China Trade Hopes Send Stocks to New Highs: Stock Market TodayApple and Microsoft are on track to join Nvidia in the $4 trillion market cap club.
-
A Lesson From the School of Rock About the MarketsIt's hard to hold your nerve during a downturn, but next time the markets take a tumble, remember this quick rock 'n' roll tutorial and aim to stay invested.
-
US-China Trade Hopes Send Stocks to New Highs: Stock Market TodayApple and Microsoft are on track to join Nvidia in the $4 trillion market cap club.
-
A Lesson From the School of Rock (and a Financial Adviser) as the Markets Go Around and AroundIt's hard to hold your nerve during a downturn, but next time the markets take a tumble, remember this quick rock 'n' roll tutorial and aim to stay invested.
-
I'm a Financial Pro: This Is How You Can Guide Your Heirs Through the Great Wealth TransferFocus on creating a clear estate plan, communicating your wishes early to avoid family conflict, leaving an ethical will with your values and wisdom and preparing them practically and emotionally.
-
To Reap the Full Benefits of Tax-Loss Harvesting, Consider This Investment Strategist's StepsTax-loss harvesting can offer more advantages for investors than tax relief. Over the long term, it can potentially help you maintain a robust portfolio and build wealth.
-
Social Security Wisdom From a Financial Adviser Receiving Benefits HimselfYou don't know what you don't know, and with Social Security, that can be a costly problem for retirees — one that can last a lifetime.
-
Take It From a Tax Expert: The True Measure of Your Retirement Readiness Isn't the Size of Your Nest EggA sizable nest egg is a good start, but your plan should include two to five years of basic expenses in conservative, liquid accounts as a buffer against market volatility, inflation and taxes.
-
Dow Adds 472 Points After September CPI: Stock Market TodayIBM and Advanced Micro Devices created tailwinds for the main indexes after scoring a major quantum-computing win.
-
October Fed Meeting: Live Updates and CommentaryThe October Fed meeting is a key economic event, with Wall Street waiting to see what Fed Chair Powell & Co. will do about interest rates.