Pinterest Stock Soars as Revenue, Users Beat Expectations
Pinterest stock is higher Friday after the social media site beat revenue and user expectations for its fourth quarter. Here's what you need to know.


Pinterest (PINS) stock is higher Friday after the social media platform beat revenue and user expectations for its fourth quarter and issued a better-than-expected forecast for its first quarter.
In the three months ending December 31, Pinterest's revenue increased 17.6% year over year to $1.2 billion. Earnings per share (EPS) rose 5.7% from the year-ago period to 56 cents.
"2024 was a banner year for Pinterest, capped off by a milestone Q4 – achieving the company's first billion-dollar revenue quarter," said Pinterest CEO Bill Ready in a statement. Pinterest also said global monthly active users (MAUs) increased 11% year over year to a company-record 553 million, topping analysts' expectations of 547.4 million.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Reported revenue exceeded a Wall Street forecast of $1.14 billion, though the EPS figure wasn't comparable due to a $1.6 billion deferred tax benefit, according to CNBC.
"People are coming to Pinterest more often, the platform has never been more actionable, and our lower funnel focus is driving results for users and advertisers," Ready added.
For its first quarter, Pinterest forecast revenue of $837 million to $852 million. The midpoint, $844.5 million, came in well ahead of analysts' expectations of $833 million.
Is Pinterest stock a buy, sell or hold?
Pinterest has significantly underperformed the S&P 500 over the trailing 12 months, sliding more than 18% vs a gain of nearly 25% for the index as management revised downward its guidance during 2024. But Wall Street is bullish on the communications services stock.
According to S&P Global Market Intelligence, the average analyst target price for PINS stock is $44.67, representing implied upside of more than 10% to current levels. And the consensus recommendation is Buy.
Financial services firm Wedbush maintained its Outperform rating (equivalent to a Buy) and raised its price target on the large-cap stock to $46 from $38 following the earnings release.
"Pinterest reported strong 4Q results ahead of our estimates and consensus for both revenue and adjusted EBITDA," wrote Wedbush analyst Scott Devitt in a Friday morning note.
Devitt said Pinterest has several initiatives to compound growth in the intermediate term, including AI-powered features, expanded ad partnerships with Amazon.com (AMZN) and Alphabet (GOOGL) subsidiary Google and increased reseller efforts in underserved markets.
Related Content
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
Markets Are Quiet Ahead of Fed Day: Stock Market Today
Investors, traders and speculators appear to be on hold amid an unusually fraught Fed meeting.
-
Quiz: Test Your Knowledge of the OBBB, Wealth Transfer and Early Retirement
Quiz The financial professionals who contribute to Kiplinger's Adviser Intel recently wrote about the OBBB's impact on retirement, how to ensure your wealth passes to your family and early retirement questions.
-
Markets Are Quiet Ahead of Fed Day: Stock Market Today
Investors, traders and speculators appear to be on hold amid an unusually fraught Fed meeting.
-
5 Multibagger Stocks With Amazing Returns in 2025
multibagger stocks As the term suggests, multibagger stocks multiply your money – gains of 1,200%, for example. Here's where to look for that kind of performance this year.
-
Investing Freebies: Perks You Get for Owning These Stocks
While the biggest investing returns come over the long term, these companies offer instant gratification for investors with several freebies and perks.
-
How an Expired Passport Thwarted Blackmail (and What Other Important Documents You Should Keep)
An optometrist produced his expired passport to foil a blackmail attempt by the daughter of a former employee. After proving he was out of the country on the date of a forged diary entry, he took it a step further.
-
Optimize, Grow, Retain: The Power of Annual Client Reviews
Financial advisers can use annual reviews to help enhance client outcomes, strengthen relationships and build their practice.
-
I'm a Real Estate Investing Pro: This Is What Investors Should Know About Truck Stop Investments
Truck stops might seem like good investments, but they can actually be a risky gamble due to unstable fuel prices, unreliable operators and coming changes in transportation. Instead, consider safer options like industrial or residential properties.
-
How Digital Platforms Are Changing the Way You Invest in Gold
Investing in gold is easier than ever thanks to digital platforms. Learn how online tools are lowering costs, increasing transparency and making gold accessible to all investors.
-
Stocks Rise to Start Fed Week: Stock Market Today
The Nasdaq Composite and S&P 500 hit new record closing highs as Wall Street awaits the Fed's next rate cut.