Pinterest Stock Soars as Revenue, Users Beat Expectations
Pinterest stock is higher Friday after the social media site beat revenue and user expectations for its fourth quarter. Here's what you need to know.


Pinterest (PINS) stock is higher Friday after the social media platform beat revenue and user expectations for its fourth quarter and issued a better-than-expected forecast for its first quarter.
In the three months ending December 31, Pinterest's revenue increased 17.6% year over year to $1.2 billion. Earnings per share (EPS) rose 5.7% from the year-ago period to 56 cents.
"2024 was a banner year for Pinterest, capped off by a milestone Q4 – achieving the company's first billion-dollar revenue quarter," said Pinterest CEO Bill Ready in a statement. Pinterest also said global monthly active users (MAUs) increased 11% year over year to a company-record 553 million, topping analysts' expectations of 547.4 million.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Reported revenue exceeded a Wall Street forecast of $1.14 billion, though the EPS figure wasn't comparable due to a $1.6 billion deferred tax benefit, according to CNBC.
"People are coming to Pinterest more often, the platform has never been more actionable, and our lower funnel focus is driving results for users and advertisers," Ready added.
For its first quarter, Pinterest forecast revenue of $837 million to $852 million. The midpoint, $844.5 million, came in well ahead of analysts' expectations of $833 million.
Is Pinterest stock a buy, sell or hold?
Pinterest has significantly underperformed the S&P 500 over the trailing 12 months, sliding more than 18% vs a gain of nearly 25% for the index as management revised downward its guidance during 2024. But Wall Street is bullish on the communications services stock.
According to S&P Global Market Intelligence, the average analyst target price for PINS stock is $44.67, representing implied upside of more than 10% to current levels. And the consensus recommendation is Buy.
Financial services firm Wedbush maintained its Outperform rating (equivalent to a Buy) and raised its price target on the large-cap stock to $46 from $38 following the earnings release.
"Pinterest reported strong 4Q results ahead of our estimates and consensus for both revenue and adjusted EBITDA," wrote Wedbush analyst Scott Devitt in a Friday morning note.
Devitt said Pinterest has several initiatives to compound growth in the intermediate term, including AI-powered features, expanded ad partnerships with Amazon.com (AMZN) and Alphabet (GOOGL) subsidiary Google and increased reseller efforts in underserved markets.
Related Content
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
New $6,000 'Senior Bonus' Deduction: What It Means for Taxpayers Over Age 65
Tax Changes If you’re an older adult, a new bonus tax deduction could provide a valuable tax benefit. Here's how it works.
-
Walmart Plus Members Will Soon Have Their Choice Between Two Streaming Services
Discover which streaming service is coming to the platform.
-
SPACs, SMRs and How to Invest in the Nuclear Insurgency
Big nuclear deployments are in process, but small modular reactors could be a better way to meet rapidly rising electric power demand.
-
10 Ways to Stay Safe From Grandparent Scams and Other Fraud, Courtesy of a Financial Planner
Scams are increasingly hard to detect, and anyone can be fooled, from older people to educated professionals. Here are 10 ways to avoid becoming a victim.
-
This Is How the Student Loan Bubble Is Primed to Pop, From a Student Funding Expert
Fueled by easy money, inflated tuition and high default rates, the student loan bubble mirrors the 2008 subprime mortgage crisis. We could be headed for a potential financial collapse. What can we do?
-
Big Tech Names Rise Above Broad Weakness: Stock Market Today
Some familiar names enjoyed solid rallies on the resolution of outstanding questions, but macro uncertainty hangs over the broader market.
-
Klarna IPO: Should You Buy KLAR Stock?
The Klarna IPO is expected to be one of the biggest offerings of the year, with the buy-now-pay-later firm expected to start trading next week.
-
Alphabet Stock Pops After Google Antitrust Ruling: What to Know
GOOGL stock is soaring Wednesday after a judge ruled that Alphabet does not have to divest its Chrome browser.
-
7 Mistakes to Avoid When You First Start Investing
Investing brings the opportunity to build wealth, but there are plenty of mistakes that can be made. Here are seven common ones and how they can be avoided.
-
A Fidelity Fund Misses Out on Soaring Bank Stocks
The Fidelity International Growth Fund has outperformed over the long term, but its lagging exposure to bank stocks has weighed on more recent returns.