Alphabet Stock Falls as Q2 Ad Revenue Growth Slows
Alphabet stock is trading lower Wednesday as slowing ad sales growth offsets a Q2 earnings beat. Here's what you need to know.

Shares of Google's parent company Alphabet (GOOGL) are tumbling Tuesday even after the tech giant beat analysts' top- and bottom-line expectations in its second-quarter earnings report.
In the quarter ended June 30, Alphabet said its revenue increased 14% year-over-year to $84.7 billion, boosted in part by a 30% jump in Google Cloud revenue to $10.3 billion. Its earnings per share (EPS) improved 31% over the year-ago period to $1.89.
This was the first time Alphabet's Google Cloud segment topped $10 billion in quarterly revenue and $1 billion in operating profit, said Ruth Porat, chief financial officer of Alphabet, in a statement. "As we invest to support our highest growth opportunities, we remain committed to creating investment capacity with our ongoing work to durably re-engineer our cost base."

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Alphabet's total advertising revenue increased 11.1% year-over-year to $64.6 billion, including 13% year-over-year growth at YouTube to $8.7 billion. Still, this was slower than the 13% rise in ad sales seen in Q1, which some are saying is the reason for today's slump.
GOOGL's top- and bottom-line results exceeded analysts' expectations. Wall Street was anticipating revenue of $84.2 billion and earnings of $1.84 per share, according to CNBC.
"Our strong performance this quarter highlights ongoing strength in Search and momentum in Cloud," said Alphabet CEO Sundar Pichai in a statement. "We are innovating at every layer of the artificial intelligence (AI) stack. Our longstanding infrastructure leadership and in-house research teams position us well as technology evolves and as we pursue the many opportunities ahead."
Is Alphabet stock a buy, sell or hold?
Alphabet has turned in a strong performance on the price charts relative to its fellow Magnificent 7 stocks, up nearly 26% for the year to date. And Wall Street thinks the tech stock has even further to run.
According to S&P Global Market Intelligence, the average analyst target price for GOOGL stock is $202.50, representing implied upside of about 15% to current levels. Additionally, the consensus recommendation is a Buy.
Financial services firm Jefferies is one of the more bullish outfits on GOOGL stock with a Buy rating and $220 price target.
Alphabet's Q2 results were solid, but second-half comparisons do get tougher for its advertising segments, says Jefferies analyst Brent Thill. While an anticipated deceleration in Search and YouTube may be offset by the Paris Olympics, the presidential election, and AI-enhanced return on ad spend (ROAS), "we expect GOOGL can grind higher in the second half thanks to continued strength in core Search, potential for Google Cloud to further accelerate on AI, and additional margin surprises."
Jefferies' $220 price target represents implied upside of more than 25% to where GOOGL shares are currently trading.
Related Content
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
Stock Market Today: Trump's Tariff Reversal Can't Save Stocks
Panic selling sent the Nasdaq Composite into correction territory, while the Dow and S&P 500 suffered notable losses.
By Karee Venema Published
-
Reasons to Consider Taking Another Look at Gold
The cycle of excessive borrowing to finance government expenditures, grants and aid of all kinds beyond taxable GDP and productivity might not end well.
By Zain Jaffer Published
-
Stock Market Today: Trump's Tariff Reversal Can't Save Stocks
Panic selling sent the Nasdaq Composite into correction territory, while the Dow and S&P 500 suffered notable losses.
By Karee Venema Published
-
Six Steps to Simplify Your Estate for Your Heirs
A simplified estate strategy will expedite the settlement of your estate after you're gone, lower audit risk, reduce costs and cut your beneficiaries' stress.
By Howard Sharfman Published
-
Three Actions to Protect Wealth Transfer Amid Tax Uncertainty
How should families plan to pass on their wealth amid ongoing uncertainty over estate taxes? Even if TCJA provisions are extended, they might still be temporary.
By Brett W. Berg Published
-
Business Owners: How to Calculate Your Wealth Gap in Five Minutes
How much would you need from the sale of your business to retire without sacrificing your lifestyle? This simple calculation will give you an idea.
By Evan T. Beach, CFP®, AWMA® Published
-
Stock Market Today: Dow Adds 485 Points After Trump's Tariff Delay
The White House said it will postpone tariffs on automotive imports from Canada and Mexico for one month.
By Karee Venema Published
-
10 Ways to Refine Your Financial Plan for a More Secure Future
Significant benefits throughout the rest of the year can be had if you take some time now to revisit your financial plan and adjust accordingly.
By Jennifer T. Stephenson, CPA Published
-
The Most Important Number for a Business Owner Considering a Sale
Company owners hoping to sell and stop working won't know whether an offer on their business is good enough unless they know their 'wealth gap.'Evan
By Evan T. Beach, CFP®, AWMA® Published
-
Stock Market Today: Dow Drops 670 Points on Trade War Effect
A prodigious rally by the battered leader of the AI revolution typified an increasingly volatile picture for investors, traders and speculators.
By David Dittman Published