Wealth Advisement Could Change Due to Coronavirus
Businesses of all types are adjusting to the new normal, and wealth advisory services are changing with the times, too. Some of these changes eventually might not be for the best.
I’ve been working from home in recent days, since social distancing is a big part of my firm’s new policy to protect us and our clients from exposure to the coronavirus. The client projects I have already begun to implement are surprisingly unimpaired by my location and lack of access to paper files and a well-equipped resource room.
My planning services, including financial planning, are mostly on hold until my clients find a reliable new normal from which to springboard. My remaining clients have been calling mostly to express an interest in additional investment allocations in stocks. But almost all of them are reaching out or responding positively to my engagement for simple social interaction, reassurance and understanding.
With all levels of government advising, and sometimes ordering, closings and cancellations of almost every possible human encounter, we are experiencing an unsettling halt of normal interactions. This will change the delivery of wealth advisory services, and something important may get lost in the translation.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The Importance of Going Local
Most of my clients live within 25 miles of my office, and others are within a two-hour drive. Only a small number would require a two-hour flight or more to visit. My client book already limits most periodic visits to monthly, quarterly or annual events, outside of project implementation. And my clients, who lead busy lives, are used to conference calls, online access to performance numbers, forms and proposals and email conversations. Nonetheless, they certainly appreciate the personal touch of in-office or in-home meetings.
Today’s new normal may actually level the playing field for remote wealth advisory firms that have historically relied on a network of online trading and financial analysis to build their advisory business. If your primary wealth adviser no longer sees you in person, does it really matter if he/she sits five minutes from you or five states away? I’m here to say that yes, it does matter.
Why Having a Local Adviser Matters
My clients are subject to both national and local economic, political, social and financial factors. Because I am subject to most of the same factors, my understanding of and reaction to my clients’ circumstances amounts to a kind of shorthand intuition compared with out-of-state advisers. In my town, people still ask where you went to high school to establish base assumptions or find instant commonality. Local knowledge of where our community came from and how it got here is important to projecting where it is heading.
Ethically, people still expect more from members of their own community. After all, we owe a lot for our development and success to our community. We may have been educated somewhere else (not me, actually), but our community involvement and local service establishes a connectivity that assures our clients that I am both credible and reliable. After all, as the saying goes, you know where I live. Accountability is a clear advantage to the local adviser.
Finally, interdependency. This is the assumption that we are all in this together — not just as to the current coronavirus calamity, the market correction or the economic downturn, but all of it. My clients and I, our entire community, is in this together. We all have an equal stake in our local business operations, restaurants, entertainment, community events, local sports, education, libraries, police, fire and other emergency responders, and in the safety and success of our spiritual centers, parks, roads and neighborhoods.
This community interaction is essential to our common good. We have always valued this the most in all our relationships. We will find our way together. You can rely on me and I will rely on you.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Timothy Barrett is a Senior Vice President and Trust Counsel with Argent Trust Company. Timothy is a graduate of the Louis D. Brandeis School of Law, past Officer of the Metro Louisville Estate Planning Council and the Estate Planning Council of Southern Indiana, Member of the Louisville, Kentucky, and Indiana Bar Associations, and the University of Kentucky Estate Planning Institute Committee.
-
How Prepaid Verizon Phone Service Works and When It's a Smart ChoiceExplore the differences between Verizon Prepaid and Verizon Postpaid plans—costs, perks, flexibility, and when going prepaid makes sense.
-
Try This One-Minute Test to Uncover Hidden Health RisksFinding out this little-known fact about your body could reveal your risk of heart disease and more. It's a simple, free check for healthy aging.
-
Social Security Wisdom From a Financial Adviser Receiving Benefits HimselfYou don't know what you don't know, and with Social Security, that can be a costly problem for retirees — one that can last a lifetime.
-
Take It From a Tax Expert: The True Measure of Your Retirement Readiness Isn't the Size of Your Nest EggA sizable nest egg is a good start, but your plan should include two to five years of basic expenses in conservative, liquid accounts as a buffer against market volatility, inflation and taxes.
-
New Opportunity Zone Rules Triple Tax Benefits for Rural Investments: Here's Your 2027 StrategyNew IRS guidance just reshaped the opportunity zone landscape for 2027. Here's what high-net-worth investors need to know about the enhanced rural benefits.
-
The OBBB Ushers in a New Era of Energy Investing: What You Need to Know About Tax Breaks and MoreThe new tax law has changed the energy investing landscape with expanded incentives and permanent tax benefits for oil and gas production.
-
Ten Ways Family Offices Can Build Resilience in a Volatile WorldFamily offices are shifting their global investment priorities and goals in the face of uncertainty, volatile markets and the influence of younger generations.
-
Should Your Brokerage Firm Be Your Bookie? A Financial Professional Weighs InSome brokerage firms are promoting 'event contracts,' which are essentially yes-or-no wagers, blurring the lines between investing and gambling.
-
Supermarkets Have Become a Pickpockets' Paradise: How to Avoid Falling VictimSome stores regularly rearrange inventory with the aim of increasing purchases, and they're creating opportunities for thieves to steal from customers.
-
I'm a Wealth Adviser: These Are the Pros and Cons of Alternative Investments in Workplace Retirement AccountsWhile alternatives offer diversification and higher potential returns, including them in your workplace retirement plan would require careful consideration.