South Floridians Increasingly Find Credit Unions Offer More than Traditional Banks

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Quietly, a major shift is taking place in the financial services industry. Over the past ten years, credit unions have emerged as a better alternative to traditional banks for people and businesses.

“Of the 103 million consumers who belong to a credit union in the U.S. roughly 28 million use a credit union as their primary bank.i The introduction of new technologies has leveled the playing field, so we are able to compete toe-to-toe with the large, impersonal banks,” says Richard Helber, President/CEO of Tropical Financial Credit Union. “Because we are not profit-motivated, we’re able to offer services and products at lower costs and deliver the highly personalized experience credit unions are known for.”

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