Jovia Financial Credit Union Ignites Long Island’s Banking Community

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Jovia Financial Credit Union (formerly NEFCU) has taken the wraps off its new brand. “We’re excited about the new name and vibrant brand that reflect what we have become over the last few decades: The most innovative source of high-value, personalized banking services in Long Island,” says Jovia President and CEO John Deieso. “We are, truly, the bright side of banking.”

Deieso has had a front-row seat as the 81-year-old financial institution added “innovation” to its mission,increased its geographic footprint and launched itself into the 21st century by enthusiastically embracing new technologies. “When I started as a teller in 1992,the development of the first online banking system was still three years away. We became early adopters of these new web-based technologies as they were introduced. Now we’re pioneers in the industry,among the first in our market to offer ITMs, the next generation of ATMs that makes it possible to speak directly to a teller via a video screen, helping us expand personal services beyond normal banking hours.”

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