3 Ways to Make Money in Company Stock
If your company offers you the opportunity to invest in its stock, it could come with some significant tax benefits and growth prospects.

Most employees are familiar with the company match on their 401(k) if it’s available to them, and many employers do the matching with company stock.
For example, if the employee puts in 6% or more of their salary into their company plan, the employer may match the first 3% dollar for dollar with company stock and the second 3% with 50 cents on the dollar.
However, there are three other lesser-known strategies involving company stock that can give employees significant tax benefits and/or the ability to buy the stock at huge discounts.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Employee Stock Purchase Plans
Unless your company stock has poor fundamentals, it's pretty hard to beat a 15% return on your money before you even get started. This is because in most cases, employee stock purchase plans allow employees to buy their own company stock at a 15% discount from its current price.
Here is the catch: Assuming the stock goes up, the dollar amount of the discount will be taxed as less tax-favorable ordinary income, instead of being taxed as a long-term capital gain when the stock is later sold. The good news is that buying the stock at a 15% discount usually more than makes up for the higher tax rate.
Net Unrealized Appreciation
Remember also that at retirement, or when you leave a company, there is a unique tax break available for company stock held in a pretax company retirement plan. You are allowed to move the company stock in-kind, to a non-IRA brokerage account, instead of rolling it over to an IRA. This allows you to continue deferring tax on all the growth of that stock that occurred while in the company plan, until it is sold.
What's more, when you sell the stock, this growth, which is called net unrealized appreciation, will be taxed at the more favorable long-term capital gain tax rates, which are lower than the ordinary income tax rates you normally pay on withdrawals from company retirement plans or IRAs. This strategy can result in significant tax savings.
Keep in mind the original amount you paid for the stock inside your company plan will become taxable immediately as ordinary income, and a 10% early payment penalty tax will be incurred if you're not 55 or older when you withdraw the company stock.
Stock Options
Company stock can also be acquired by employees at huge discounts if their company offers stock options.
The most common type is the non-qualified stock option. This is where the employer offers the employee the opportunity to buy shares of the company stock at a pre-set price.
If the stock rises above that price, the employee still has the advantage of purchasing the stock at the preset lower price and putting the difference in his or her pocket.
For example, Jeff was given an option in year one to purchase 500 shares of ABC stock at the current market price of $50 a share. In year two he exercised part of his options and purchased 250 shares for $12,500 (250×$50). The fair market value of the shares at the time of the purchase was $18,750 (250 x $75). Jeff now has a $6,250 gain because he was able to buy the stock at a discount by exercising his stock options ($18,750-$12,500).
Whether Jeff sells the stock right away or not, this $6,250 gain is taxable as ordinary income in the year the stock was purchased.
If possible, it’s a good idea to exercise non-qualified stock options in years where you expect your income to be lower so you can trigger the tax in a lower bracket.
An "incentive stock option" works the same way, except the employee does not recognize income or capital gains until the stock is sold; therefore they have the advantage of tax deferral. Also, if those shares are held for at least two years from the date the option was granted and at least one year from exercise, the tax on the sale will be payable as a more tax-favorable long-term capital gain.
Keep in mind, that it can be a real temptation to invest too heavily in your own company's stock, because of either tax advantages or discounts.
This always has to be weighed against the risk of having too much concentration in one stock, subjecting you to substantial losses if your company goes bankrupt.
The employees at Enron, WorldCom and other firms that went under unfortunately learned the consequences of this the hard way.
This article was written by and presents the views of our contributing adviser, not the Kiplinger editorial staff. You can check adviser records with the SEC or with FINRA.
-
-
Kiplinger Readers' Choice Awards 2023 Results
The results are in for the Kiplinger Readers’ Choice Awards — celebrating the best products and services in personal finance.
By the editors of Kiplinger's Personal Finance • Published
-
Is Chevron Stock Set for a Rebound?
Chevron stock received its second analyst upgrade in as many days, boosting hopes for a recovery in the lagging energy major.
By Dan Burrows • Published
-
Retirement Planning with Life Insurance
An indexed universal life insurance policy can help you with tax mitigation and extra retirement income in addition to death benefits for your beneficiaries.
By Mike Decker • Published
-
Which Retirement Accounts Should You Withdraw From First?
Here’s a standard order for when you should tap which account when you’re in retirement.
By Evan T. Beach, CFP®, AWMA® • Published
-
Nervous About the Markets and Economy? Consider History
To put things in perspective, focus on what you can control and remember that the ups and downs of the markets and economy can be cyclical.
By Erin Wood, CFP®, CRPC®, FBSⓇ • Published
-
Expecting a Recession? Seven Steps to Help You Power Through
Instead of panicking, consider opportunities to add flexibility and resilience to your financial position. These steps can help you enter a potential recession from a position of strength.
By Christian Mitchell • Published
-
What Is Indexed Universal Life Insurance and How Does It Work?
This permanent life insurance provides a death benefit to your beneficiaries but also offers a cash-value component that can grow over time.
By Mike Decker • Published
-
How to Fail as a Leader
The authors of the new book 'Real-Time Leadership' outline the traits of effective leaders (kindness is key) and what will ensure a leader’s failure.
By H. Dennis Beaver, Esq. • Published
-
Are You Worried About Running Out of Money in Retirement?
Planning that integrates income annuities can help alleviate the No. 1 fear of retirees, even in worst-case investment scenarios and when living way beyond your life expectancy.
By Jerry Golden, Investment Adviser Representative • Published
-
Three Ways Charitable Organizations Can Boost Public Trust
Silicon Valley Bank’s collapse adds to distrust in institutions, and that’s affecting nonprofits and grantmakers. Fresh expressions of transparency can show that the nonprofit sector is different.
By Stephen Kump • Published