The Art of Selling Stocks

You need to know what makes a business great to understand when it is no longer great. Then you'll know it's time to sell shares.

Successful stock investing requires two kinds of transactions: buying and selling. Unfortunately, nearly all advice givers, including me, concentrate on the first and leave you to fend for yourself on the second. So with this column I correct the omission and provide a set of rules about unloading shares.

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James K. Glassman
Contributing Columnist, Kiplinger's Personal Finance
James K. Glassman is a visiting fellow at the American Enterprise Institute. His most recent book is Safety Net: The Strategy for De-Risking Your Investments in a Time of Turbulence.