Investors: Stop Overpaying for Simple Market Exposure
Do you pay your financial adviser a 1% advisory fee for all your investments? If so, you may be paying too much, because much of your portfolio is probably invested in some basic funds that could be had for much less.


When you’re dining out at a fancy French restaurant, you probably don’t mind paying a premium price for an elaborate four-course meal featuring high-end, hard-to-find ingredients prepared by a skilled chef. On the other hand, you probably wouldn’t want to pay a premium price for mass-produced chicken tenders fried up by a high school kid in a paper hat (even if those chicken tenders are deliciously satisfying). It’s kind of the same thing with your investments.
Regardless of your asset allocation or the type of investments you own (ETFs, mutual funds, annuities, etc.), they generally fall into three categories – Beta, Smart Beta and Alpha. Beta strategies are essentially broad market exposure, based on investing in the S&P 500, Russell 100 or a broad bond index, such as the Barclays Aggregate Bond Index.
Smart Beta strategies offer a slight alternative to simply investing in a broad index. For instance, a popular Smart Beta strategy is a portfolio invested in high-quality dividend-paying stocks or a more concentrated portfolio made up of large-cap growth stocks. The third option, and arguably the most advantageous component of an investment portfolio, would be Alpha strategies. These are investment strategies designed to outperform Beta and Smart Beta strategies all the while, at least ideally, taking on less risk than their less complex counterparts.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Sophisticated investors have long appreciated the value of Alpha strategies. There is little question that there is value, and consequently a commensurate cost, to generating market-beating returns while taking on lower levels of risk. Nonetheless, given that all investment strategies go through periods of underperformance, prudent investors deploy a variety of strategies, combining Beta, Smart Beta and Alpha strategies to achieve their investment goals.
Unfortunately, most investors often are paying similarly high costs for Beta and Smart Beta Strategies as they are for Alpha Strategies. Given that in most cases Beta and Smart Beta strategies represent the largest component of a portfolio, and that these strategies are readily available in many forms and cost as little as a few basis points (1 basis point = 1/100 of 1%), many investors are vastly overpaying for their investments.
It is not unusual for an investor with a $1 million portfolio to pay a 1% annual investment advisory fee, plus underlying portfolio and trading costs, which often amount to another 1% or more. The grand total for these fees can easily be $20,000 per year!
Take a hypothetical $1 million portfolio invested in a traditional, albeit increasingly less effective, 60/40 stock-and-bond portfolio. Odds are that over two-thirds of the portfolio is invested in Beta and Smart Beta strategies, providing the investor with the opportunity to significantly cut costs without sacrificing returns.
Assume $250,000 is invested in a Smart Beta strategy, such as a portfolio of high-quality dividend-paying stocks or growth stocks with fortress-like balance sheets. This can be efficiently achieved by investing in the iShares Core S&P U.S. Growth ETF (ticker: IUSG), which costs 5 bps. Another $250,000 might be invested in an S&P 500-like investment (Beta). There the State Street S&P 500 ETF (SPY) offers the purest exposure and only costs 10 bps. For the fixed income component of the portfolio ($200,000), the Vanguard Total Bond Market ETF (BND) costs 5 bps.
By reducing the implementation and investment cost as illustrated above, from 1% to less than 1/10th of 1% (6.78 bps to be exact) for the Beta and Smart Beta portion of their portfolio, the investor would save $6,525 in underlying portfolio costs in year one, and depending on growth, more in subsequent years.
What this means for investors is, while it's important to seek professional help as you prepare for retirement, don't be afraid to take on the more basic portion of your portfolio yourself. With a few simple, low-cost funds, you can build a base for yourself, while leaving the rest to the experts.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Oliver Pursche is the Chief Market Strategist for Bruderman Asset Management, an SEC-registered investment advisory firm with over $1 billion in assets under management and an additional $400 million under advisement through its affiliated broker dealer, Bruderman Brothers, LLC. Pursche is a recognized authority on global affairs and investment policy, as well as a regular contributor on CNBC, Bloomberg and Fox Business. Additionally, he is a monthly contributing columnist for Forbes and Kiplinger.com, a member of the Harvard Business Review Advisory Council and a monthly participant of the NY Federal Reserve Bank Business Leaders Survey, and the author of "Immigrants: The Economic Force at our Door."
-
Ten Cheapest Places to Live in Texas
Property Tax Looking for a cheap place to live in Texas? Look no further. These counties have the lowest property tax bills in the Lone Star State.
-
AI Is Missing the Wisdom of Older Adults: What It Means for You
AI will increasingly affect your healthcare and finances, but young workers are primarily designing the systems and getting most of the jobs.
-
The Three C's to Financial Success: A Financial Planner's Guide to Build Wealth
Consistency, commitment and confidence in your chosen strategy are more critical to your financial success than finding the 'perfect' financial plan.
-
A Financial Adviser's Guide to Solving Your Retirement Puzzle: Five Key Pieces
If retirement's a puzzle you're struggling with, try answering these five questions. The answers will guide you toward a solution.
-
You're Close to Retirement and Cashed Out: How Do You Get Back In?
If you've been scared into an all-cash position, it's wise to consider reinvesting your money in the markets. Here's how a financial planner recommends you can get back in the saddle.
-
After the Disaster: An Expert's Guide to Deciding Whether to Rebuild or Relocate
Homeowners hit by disaster must weigh the emotional desire to rebuild against the financial realities of insurance coverage, unexpected costs and future risk.
-
A Financial Expert's Tips for Lending Money to Family and Friends
What starts as a lifeline can turn into a minefield if the borrower ghosts the lender. Following these three steps can help you avoid family feuds over funds.
-
What the HECM? Combine It With a QLAC and See What Happens
Combining a reverse mortgage known as a HECM with a QLAC (qualifying longevity annuity contract) can provide longevity protection, tax savings and liquidity for unplanned expenses.
-
721 UPREIT DSTs: Real Estate Investing Expert Explores the Hidden Risks
Potential investors need to understand the crucial distinction between a REIT's option to buy a Delaware statutory trust's property and its obligation.
-
I'm an Insurance Expert: Yes, You Need Life Insurance Even if the Kids Are Grown and the House Is Paid Off
Life insurance isn't about you. It's about providing for loved ones and covering expenses after you're gone. Here are five key reasons to have it.